Da Nang is emerging as one of Viet Nam’s most attractive destinations for both domestic and foreign visitors to spend their holidays.  However, during the rainy season, the city faces a dramatic decrease in the number of tourist arrivals.

According to the local Department of Culture, Sports and Tourism, the city is likely to witness a decrease of up to 30% in the volume of domestic visitors during its low tourism season compared with the peak.  In addition, the tourists’ total spending is expected to be lower and their stay period in the city will be shorter.

International visitors enjoying a city tour by cyclo

In an attempt to deal with this situation, a promotion programme entitled “2013 Tourism Stimulus in Da Nang” is to be launched by the department which will run from 1 September to 31 December.  Its purpose is to create momentum for the local tourism sector to help overcome the difficulties during the rainy season.

By the end of June, as many as 80 local tourism enterprises had registered to take part in the programme, offering numerous attractive stimulus packages.

In detail, the Vitours, Saigontourist, Vietravel, Cong Doan and Huyen Thoai Viet companies are offering up to 25% off the usual price for their 10 special tours.  Some local hotels and resorts, including the Nhu Minh, Green Plaza, Star, Monaco, Furama and Sandy Beach, are giving up to 50% discount on their room rates.

In addition, some of the airlines are launching a 30% discount on their flights.  In particular, Jetstar Airlines is offering promotional flights from Ha Noi and Ho Chi Minh City to Da Nang for only 99,990 VND per ticket.

As well as up to 40% discount on the transport services of the Long Hien and Viet Thanh Anh companies, many of the local tourist attractions, including the Hoa Phu Thanh Resort, the Ba Na Hills Resort and the Museum of Cham Sculpture, are also offering numerous attractive promotion programmes to attract more visitors.

The tourism stimulus programme will focus on the potential domestic tourist markets of Ha Noi, Ho Chi Minh City, and the northern and southeastern provinces, as well as such international markets as South Korea, Japan, China and Thailand.