Currently, Da Nang’s fashion industry has yet to build famous brand names.  Until now, local fashion designers have not had the opportunity to display their collections at fashion shows in big cities at home and abroad.  However, their collections are now also becoming popular with local residents due to their creativeness and high applicability.

Diep Collection is a typical example.  Located at 291 Dong Da Street, the Diep Collection shop has emerged as an ideal place for those who want to buy luxury evening and wedding dresses. 

The shop’s owner, Mr Huynh Van Diep, said that he launches a collection for each of the 4 seasons every year.  He added that each comprises about 40 different designs for events such as parties, weddings, and birthdays.

Fashion designer Phan Dieu Huong

Another famous local fashion brand name is the Phan Boutique.  Starting operations in March 2009, this shop features 100% cotton garments which are suitable for all ages and for various purposes such as work, partying, or going out. 

The store’s owner, Mrs Phan Dieu Huong, had nurtured a dream to become a famous fashion designer since she was young.  Therefore, she decided to work in the Marketing Office of the Dep (Beautiful) Magazine in Ho Chi Minh City, despite graduating from the Da Nang University of Economics. 

While working at the magazine, she enrolled for a short-term fashion design course in the evenings at the Ho Chi Minh City Fine Arts Association.  After getting married in Da Nang, she returned to Ho Chi Minh City to take a 6-month long design course.

Thanks to her great efforts to fulfil her dream, the Phan Boutique has become ever popular with local customers of all ages.