Leading Vietnamese property firm Vingroup will enter the consumer electronics retailing sector later this month with the introduction of the brand VinPro. 

The technology and consumer electronics chain of VinPro will be located at Vincom shopping centers run by Vingroup in major cities across the country, including Ha Noi and Ho Chi Minh City.

Meanwhile VinPro+, offering the same kinds of products including high-tech gadgets like smartphones, tablets, laptops, electrical appliances and other accessories, will fill the places where Vincom is still absent from in many other provinces and cities nationwide.

Shoppers stand on an escalator at a Vincom center in Ho Chi Minh City.

Vingroup has set a target to bring the total number of VinPro and VinPro+ stores to 25 and 100, respectively, in 2015.

The VinPro chain will simultaneously open at four points of sale in the four major shopping centers of Vingroup, including VinPro Dong Khoi in District 1 and VinPro Thu Duc in Thu Duc District in Ho Chi Minh City, and VinPro Royal City and VinPro Times in Ha Noi on March 21.