Vietnamese lychees sell well in Australia despite uncompetitive price
The Vietnamese lychees exported to Australia, the first of its kind licensed to be shipped to the foreign market starting in May, has already sold out, far better than expectations, government website chinhphu.vn reported.
About 30 metric tons of the Vietnamese fruits have already been consumed by Australian shoppers since being put on sale on Monday last week in Melbourne, in the state of Victoria, following a program called “Vietnamese Lychee Day.”
Australian consumers buy Vietnamese lychees in Bankstown, New South Wales, Australia. |
On July 1, the program was simultaneously launched in three main Vietnamese communities in Cabramatta, Bankstown and Marrickville, in the state of New South Wales.
However, the Vietnamese lychee has to compete with the Chinese fruit, which is 3-4 Australian dollars per kilogram cheaper.
The main reason for this is that Chinese lychees are transported to Australia by sea, while the Vietnamese fruit is shipped by air.
However, the Vietnamese fruit has been embraced by consumers, while they are still vigilant about the Chinese fruit due to food safety issues.
(Source: tuoitrenews)