Vinamilk is the most valuable among 50 biggest brands collectively worth nearly US$5.5 billion in Viet Nam, a London-based brand valuation and strategy consultancy said.

Viet Nam’s largest dairy producer alone holds a brand value of $1.13 billion, Brand Finance said in its “Viet Nam 50 2015” report, which names the most valuable Vietnamese brands this year.

The list is dominated by players from the telecom and banking sectors, which secure most of the places in the top ten.

Vinamilk CEO Mai Kieu Lien delivers a speech at a company's event in Thanh Hoa Province. Tuoi Tre

Military-run Viettel comes at the second place, with a brand value of $580 million, followed by giant property developer Vinhomes ($343 billion), leading mobile network operator MobiFone ($306 billion), and state-run gas behemoth PetroVietnam Gas ($288 billion)

Tech firm FPT, Vietinbank, Vinaphone, Bank for Investment and Development of Viet Nam, and Vietcombank complete the top ten.

Brand Finance also evaluates the strength of the brands by a rating system.

Among the top 50 brands in Viet Nam, Vinamilk also receives the highest rating, AAA-, followed by Vinhomes and FPT, both get an AA+.

This is the first time Brand Finance adds Viet Nam to its brand value report. The company’s brand evaluation reports are widely used by such major media agencies as BBC, CNN, CNBC, Bloomberg, The Economist, and The Wall Street Journal.

(Source: tuoitrenews)