A total of 170 domestic enterprises were announced “Top Brands 2015 ” and “Qmix 100” winners at an awards ceremony in Ho Chi Minh City on October 31.

Co-hosted by the Institute of Economics Research (IER) and the Global Trade Alliance- Global GTA (UK), the Top Brands 2015 aimed at evaluating and recognising competitiveness competency of Vietnamese enterprises.

Accordingly, 150 businesses were recognized for having successfully adopted management procedures to develop the image of their brand, while 21 businesses have applied the Qmix 100 standards to increase their overall business competitiveness.

Top Brands 2014 (Source :VNA)

The award recipients must ensure the application of international standard-quality management system, the recognisability and the popularity of their brand, the credibility, trust and respect for the brand from society as well as overall management capacity in cooperation process and trade alliance.

The Top Brands event aims to support enterprises better their operations and sharpen their competitive edge in the domestic and global playing grounds.

(Source: VNA)