Over recent years, visitors from both home and abroad arriving in Da Nang have been deeply impressed by its very safe, friendly and civilised tourism environment.  This happy sign has been mainly attributed to practical good deeds made by hospitable and helpful residents, and by effective measures taken by the local authorities as well.

Visitors are always warmly received at the information desk of the city's International Airport

In July, Ms Nguyen Thi Than, a vehicle keeper at a parking area on a local beach, returned lost property to its owner, Mr Nguyen Duc Trung, a visitor from Ha Noi.

Previously, Mr Trung had left his wallet which contained over 20 million VND in cash and many individual papers at the parking area.

Ms Than immediately informed the city’s Beach Tourism Security Management Team, and asked them to try to find the owner. 

The recipient sincerely thanked the honest woman for her good deed, and expressed his deep gratitude for her as she returned the large amount to its owner.

Several months ago, the team’s members became enthusiastically involved in helping Ms Le Thi Tuyet from Vinh Phuc Province search for her 5-year-old daughter who had gone missing for over 2 hours whilst playing on a beach in Son Tra District’s Phuoc My Ward. 

The searchers spotted the little girl wandering along another beach in the district’s Bac My An Ward, up to 5km away from her mother’s location.

Mr Nguyen Hong Van, the Head of the 16-member team, remarked that he and his colleagues have always done their utmost to ensure ultimate security and protect local beach environment.

It is common to see that, on local tourism beaches, visitors are always reminded to pick up and leave litter in regulated places, as well as to keep away from non-swimming areas, and wear life-jackets whilst swimming. 

In particular, children must be accompanied by adults on local beaches.   In addition, strict penalties are imposed on wandering vendors who make beachgoers feel uncomfortable.

The Da Nang Lifeguard Team, under the Management Board of the Son Tra Peninsula and Da Nang Tourism Beaches, are on duty on the city’s 30km-long beach which stretches from Lien Chieu District’s Xuan Thieu to Ngu Hanh Son District’s Non Nuoc.

According to the latest figures released by the Management Board, an average of over 100 swimmers has been saved from drowning every year.  This has helped to make the locals and visitors feel more secure whilst swimming off the local beaches. 

The teammates always exert every effort to perform their duties with the highest sense of responsibility to ensure the safety of swimmers, despite their hardships and low salaries.

To date, a total of over 23,000 copies of a code of conduct applicable to Da Nang's tourism sector in the Vietnamese, English, Chinese and Korean languages have been distributed free at such local public places as airports, the railway station, tourist attractions and hotels. 

The code aims to make the city a more attractive, safe and friendly destination for vacationers from both home and abroad.

The code of conduct is being applied to 3 main groups of people: individuals and organisations involving in the city’s tourism sector, local residents, and domestic and foreign visitors to the city.

In particular, the visual guide, which features a total of 13 friendly, well-designed illustrations about the do’s and don’ts in the city, is considered a useful pocket handbook for anyone who want to visit this destination.

Meanwhile, individuals and organisations in the local tourism sector are required to respect their customers and maintain a friendly attitude and behaviour towards them.  They must always be ready to say “hello”, “sorry”, “please”, “thank you”, and other polite phrases.

In active response to the implementation of the code, the Da Nang International Airport’ staff members have always shown their friendly smile, and this has indeed helped to leave a good impression on domestic and foreign visitors arriving in the city.