In the context of international economic integration trends of Viet Nam’s economy and fierce competition from foreign, counterfeit and fake goods, many businesses in Da Nang have taken the initiative to renew their technologies and expand their production activities.

Many enterprises are aiming to create products bearing Viet Nam’s identity

Over 10 years of operation, the city-based BQ Shoe Company now has a strong position in the markets at home and abroad. 

This enterprise now boasts a total of 12 specialised shops and 150 agents in Da Nang and other localities nationwide, and a branch has also been opened in Laos.

Notably, the BQ Shoe Company Four has been one of the 4 businesses in Da Nang having received ‘Typical Vietnamese Products and Services’ Award which was in active response to the ‘Vietnamese People Give Priority to Using Vietnamese Goods’ campaign.

In particular, the BQ Shoe Company was one of the 6 businesses which are active in the garment and footwear sector to have been presented with this prestigious award.

Thanks to their high quality and eye-catching designs, BQ products have been on par with those imported from China, Thailand, South Korea, and European countries.

In addition, the Central Power Electronic Measurement Equipment Manufacturing Centre (CPCEMEC) under administration of the Central Power Corporation is one of the leading businesses in Viet Nam in the aspects of researching and manufacturing electronic meters, automatic power measurement solutions, IoT equipment, solar power systems, and other devices.

Over recent years, R & D engineers from the company have actively engaged in creating rapid charging stations for electric vehicles, and solar energy cell panels for many enterprises and families in the central region and Central Highlands. 

By 2030, CPCEMEC targets to become the largest provider of solar energy solutions in Viet Nam.

Accordingly, CPCEMEC’s products will have penetrated into the market segments active in electronic processing industry, testing services, calibration, the testing of electronic equipment.

In a similar vein, products from the 29 March and Hoa Tho textiles and garments companies, and the Da Nang Rubber Company (DRC), have also won the trust of domestic and foreign consumers.

Enthusiastic working atmosphere is seen at the 29 March Textiles and Garments Company

In an attempt to enable Vietnamese goods to become more competitive in the domestic and global markets, many practical programmes have been implemented across the city to increase the consumption of domestic goods. Noticeable amongst them are ‘Vietnamese People Give Priority to Using Vietnamese Goods’ campaign and ‘Pride in Vietnamese Goods’ fair.

In reality, the efficiency of these programmes has helped to increase the proportion of local consumers choosing Vietnamese products.

Until now, the number of Vietnamese commodities has accounted for an average of between 80 and 90% of the total on sale at such big supermarkets as Co.opMart, BigC and Intimex.

Meanwhile, the city’s manufacturers are raising their awareness of enhancing the design and quality of their products, promoting their technological innovations, and boosting their marketing and advertising activities.