The coronavirus-sparked breakdown of the global product supply chain has adversely affected the circulation of goods imported from South Korea, Japan, China and some European countries. On the contrary, this fact, in turn, has opened a chance for domestically- produced goods to rise to fame on the way of asserting their stronger-than-ever foothold in their home market.

Domestically produced goods have increasingly accounted for a large proportion in the total items for sale in traditional markets and supermarkets across Da Nang.

Such commonly-consumed items as fruits and vegetables, fresh seafood, processed foods and home appliances have recorded their relatively stable consumption, occupying an increasingly high percentage on shelves in supermarkets and convenience stores, and being increasingly favoured by Da Nang’s consumers.

Vietnamese goods on shelves here accounts for 95% of the total, Ms Le Thi Hien, the Director of the Co.oopmart Son Tra supermarket said.

Ms Hien remarked that ‘made-in-Viet Nam’ products’ prevalence in Da Nang market despite Covid-19 crisis, has been mainly attributed to the efforts by domestic producers in constantly improving their product quality, renewing their designs, and registering trademarks for their reasonably priced products. 

In a similar vein, Vietnamese goods have made up for 85% of the total on shelves at the highly popular BigC Da Nang Mall.

Likewise, the Con market, one of the largest in Da Nang, during the pandemic-raging months, saw the abundance in flows of domestically-produced goods. 

Encouragingly, neither pressing goods shortages nor ‘price fevers’ were reported at this shoppers-packed traditional market. 

Pictute taken at the BigC Mall Da Nang

According to many domestic producers, the ‘co-habiting’ with Covid-19 in the ‘new normal’ has positively changed the shopping behaviour amongst Da Nang’s consumers.

In addition to paying more attention and deeper trust in Vietnamese goods, consumers are increasingly making the purchase of products showing off safety standards, good quality and clear origins.
In addition, a series of meaningful events have been deployed effectively have also raised the public's awareness about increasing the consumption of high-quality Vietnamese goods in active response to the national ‘Vietnamese People Give Priority to Using Vietnamese Goods’ campaign.

In fact, customers nowadays are willing to pay higher prices in exchange for quality and health benefits.
Over recent years, large amounts of locally produced organic fruits and vegetables have been made their noticeable berths on the shelves of such large supermarkets as Co.opmart, Big C and MM Mega Market.

On average, more than 1 tonne of organic fruits and vegetables from Cam Le District-based La Huong - Da Nang's leading high-yield organic vegetable growing area- are delivered to consumers citywide every day through many different distribution channels such as organic farm shops, workplace kitchens, hotels, traditional markets and supermarkets. 

Statistics released by Da Nang Department of Industry and Trade show that the total retail sales of goods recorded between January and September are likely to be estimated at 39,994 billion VND, down only 6.05% as compared to the same period last year.

In particular, during the second wave of coronavirus in Da Nang, domestic goods suppliers made the commitment to meeting the maximum needs of local consumers. This clearly demonstrates that Da Nang’s internal production intensity, and that of the country at large is resilient enough to satisfy the growing consumer demands, hereby maintaining the high proportion of ‘made-in-Viet Nam’ goods in the home market.

By KHANH HOA – Translated by A.T