The Da Nang Department of Industry and Trade recently opened a showroom for the sale of One Commune-One Product (OCOP) at the An Hai Dong Cooperative in Son Tra District in a bid to make local goods more popular among domestic consumers and foreign tourists.

An OCOP showroom in Da Nang attracts a great deal of attention from the public

The OCOP model made its debut in 2008 in Viet Nam, following the model of Japan-initiated ‘One Village, One Product’ and Thailand-developed ‘One Town, One Product’.  It is an economic development programme for rural areas focusing on increasing internal power and values, which is also meant to help with Viet Nam's national target programme on upgrading rural areas.

Da Nang Department of Industry and Trade recently partnered with the city branch of the Viet Nam Cooperative Alliance to organise a fair to introduce OCOP products to local customers.

Picture taken at the fair showcasing OCOP products

The fair featured 25 stands of cooperatives and businesses from Da Nang, Quang Nam and Lam Dong and other localities..

These stands showcased OCOP and typical rural industrial rural industrial products, including agricultural products, foodstuffs, processed food, beverages, and herbal medicines.

By VAN HOANG - Translated by M.D