On 7 and 8 January, Da Nang welcomed a combined total of 1,000 guests from the Bao Viet Life Company on a M.I.C.E (Meetings-Incentives-Conferences-Exhibitions) trip.

The first air passengers set foot in Da Nang on New Year’s Day

The visiting delegation, consisting of the company’s management personnel and excellent consultants, attended a ceremony to celebrate the company’s 25^th birthday, along with some conferences and seminars on this year’s business development strategies.

Deputy Director of Da Nang Tourism Department Nguyen Xuan Binh revealed the fact that Da Nang is on course to map out highly effective plans to attract even more groups of M.I.C.E guests to the city during this year.

Of special note, a handful of great deals on M.I.C.E tours to Da Nang are being introduced to businesses across Viet Nam in a bid to fully tap the potential of this lucrative segment.

In particular, any group of over 100 M.I.C.E guests staying at least 50 rooms per night in the city will receive a warm welcome at the Da Nang International Airport, and enjoy a free-of-charge music show at their exchange parties. Also, they will enjoy great deals on some tourism services in the city.

By THU HA - Translated by M.D