Over recent times, many products recognised as Da Nang’s typical ones are increasingly favoured by both local residents and tourists, with their high consumption recorded at many supermarkets and shops across the city.

Da Nang's typical products are increasingly being bought by loca residents. Di Can (salted fish) products are on display for sale at the Co.opMart Da Nang.

For the time being, many businesses and family-run establishment are succeeding in expanding modern distribution channels instead of focusing on traditional markets as previously.
Many of Da Nang’s typical goods have risen to fame on the way of asserting their stronger-than-ever footholds in the local market.

Meeting 4-star standards under the city’s so-called One Commune-One Product (OCOP) model, products developed by the Lien Chieu District-based Hong Huong Fish Sauce Co.Ltd., have successfully sought their noticeable berths on shelves at a number of speciality stores targeting tourists and the Vita Mart mini supermarket system as well.

The company, for the time being, is focusing on actively completing designs and attaching the OCOP logo to the new packaging model so that its fish sauce products can go to the shelves of such highly popular supermarkets as Big C and Co.opMart.

Mr Bui Thanh Phu, Director of Hong Huong Fish Sauce Co.Ltd., said that bringing its goods to supermarkets is the goal that this business are aiming for because this is an effective distribution channel through which its products will be more accessible by consumers.

Moreover, it is important that the OCOP certification is dubbed as the "passport" for Da Nang’s products to easily expand the consume market and participate in the current modern distribution system. This offers a good opportunity for Da Nang’s typical products and domestic ones as a whole to assert their footholds in the home market and win more trust from nationwide consumers and visitors.

In a similar vein, after years of careful research and preparations, products from the Hoa Vang Distric-based Tuy Loan organic vegetable production and consumption service cooperative receiving the 3-star OCOP certification have initially successfully conquered the modern retail distribution channel.

Products from the Hoa Vang Distric-based Tuy Loan organic vegetable production and consumption service cooperative receiving the 3-star OCOP certification have initially successfully conquered the modern retail distribution channel.

Many types of vegetables and fruits have been put on the shelves of the Cam Le District-located Hoa Tho Trade Centre, with an average daily output of 50-70 kg /day and at Vinmart + convenience stores across the city with a total of 500kg.

In the time to come, the cooperative will sign contracts with a number of large supermarkets, including Big C Mall, a step to expand its consumer markets. 

For many years, such Da Nang’s famous traditional specialoties as Di Can (salted fish) products and Ba Ngoc ‘cha bo’ (meat roll) have always found a suitable way to conquer modern retail channels. Not only are these products available at supermarkets and speciality shops, but they are also promoted and consumed by the tour operators and tourists, respectively.

Director of Indochina Unique Tourist Co., Ltd. Nguyen Son Thuy said that typical local products help increase the city’s attractiveness as well as stimulate shopping demand amongst tourists.

Although Da Nang possesses unique products which are much favoured by domestic and foreign tourists, it is also necessary to promote further their brands. As noted at supermarkets, convenience and speciality stores across the city, ‘made- in- Da Nang’ products are more and more prevalent as compared to previous years.

Of special note, relevant local agencies should give a helping hand to local production establishments to enhance their production capacity, change their designs and packages, and register trademarks for their products.

By KHANH HOA- Translated by A.T