Da Nang government has developed specific plans to implement the ‘One Commune One Product’ (OCOP) programme in order to develop OCOP products into the key, prestigious, good-quality and highly competitive ones in the market.

Workers are seen busy at the ‘Ba Lieu Me’ manufacturing establishment in Cam Le District’s Hoa Tho Dong Ward

Under the plans, active support from Da Nang authorities will be provided for economic actors, with priority given to cooperatives, and small and medium-sized enterprises in a bid to boost their active engagement in the programme.

As for this year’s targets, Da Nang strives to develop two or three venues selling OCOP products, create a linkage connecting ‘made-in-Da Nang’ OCOP products with ones developed in other Vietnamese localities, and organise at least two OCOP fairs.

At the same time, the plan also set a target of ensuring 10-12 OCOP products meeting 3 stars or higher standards, of which at least five products are developed in suburban Hoa Vang District whilst the remaining districts have at least 2 products each.

As per request by the municipal administration, the Department of Agriculture and Rural Development will task themselves with evaluating and classifying OCOP products in accordance with the regulations and grant OCOP certifications for eligible products. 

The Department of Industry and Trade will set up OCOP product selling centres and stores, and launch OCOP product promotion activities.

Meanwhile, the Department of Science and Technology will map out plans for intellectual property development programmes in Da Nang until 2030, including products associated with the OCOP programme, and guiding businesses how to register for intellectual property rights and access trademark development consultancy, labeling, the use of bar codes and traceability.

For the time being, notable amongst the locally-made OCOP products are Mat Troi Viet dried pure spirulina, Binh Minh and Huong Lang Co fish sauce, ‘Ba Lieu Me’ ‘banh kho me’ (dried sesame seed cakes), Ong Chanh ‘tre’ (a kind of fermented pork) caught a great deal of attention of visitors to the showroom.

The OCOP model made its debut in 2008 in Viet Nam, following the model of Japan-initiated ‘One Village, One Product’ and Thailand-developed ‘One Town, One Product’.

It is an economic development programme for rural areas focusing on increasing internal power and values, which is also meant to help with Viet Nam's national target programme on upgrading rural areas.

Reporting by VAN HOANG, VAN KHANH – Translating by A.T