Food and beverages currently still make up a high proportion of Vietnamese consumers’ monthly consumption. Despite the negative influences of COVID-19 crisis, enterprises active in the F&B (Food and Beverage) industry across Da Nang have always been strong on their feet to renew themselves and find development directions so as to keep up with the changing market trends for the sake of their progress.

F&B businesses are focusing on restructuring themselves and finding new development directions to adapt to the changing market trends. Diners are pictured enjoying meals at a Thai Market restaurant.

Many F&B service providers are ready to take on challenges and seize any potential opportunities as they arise.

2020 showed itself a successful year for the city-headquartered Mayaca Coffee Co., Ltd. as its annual revenue increased by 30% as compared to 2019.

Also notably, its Mayaca M4 coffee product has been recognised by the municipal People's Committee as one of Da Nang’s typical commercial products.

The company, for the time being, runs three coffee shops and a coffee roasting workshop under the Mayaca brand, in addition to distributing coffee products and coffee blending machines to a combined total of about 300 shops across Da Nang, neighbouring Quang Nam Province and other localities in Southern Viet Nam.

“Even during last year’s mandatory social distancing periods, the revenue of the effected months still recorded an impressive hike thanks to the company’s heed to speeding sales through e-commerce sites”, said Director of Mayaca Coffee Co., Ho Duc Tien.

Mayaca is on right track of meeting this year’s goal of a 40% rise in revenue. Focus, therefore, will be on working towards affirming the brand of clean coffee by developing more unique products offered at more reasonable prices and enhancing product quality step by step.

In reality, a lot of customers are looking for unique dining experiences. To catch up this trend, Thai Market restaurants have focused on reasonably changing the operational structure of all restaurants, recruiting highly qualified staff, and making decoration layouts more highly eye-catching.

In particular, Thai Market has taken its customers by surprise with two ‘newcomers’: Pi Thai (a kind of Thai noodles) and MorFai – (Thai Hotpot Buffet).

Another plan is to make the debut of a Thai Market branch in the capital city Ha Noi in a great effort to expand the market.

Through a large number of attractive promotions on online on-demand food delivery apps such as Now and Grab Food, a lot of orders are made.

In particular, with no minimum order required, consumers can order from the wide selection of cuisines available, enjoying the convenience of having their favourite food delivered fast, right to their doorsteps within 25 minutes on average.

However, there is no denying that doing business on the internet faces a great deal of fierce competition in terms of price.

Virtually, every business is threatened by new competitors in the age of digitisation. In many cases, it is necessary to transform your own company so as not to be edged out.

Many F&B providers affirmed the use of online food delivery apps is an inevitable trend, but to gain market share in this lucrative field requires businesses to effectively conduct marketing strategies and to adjust sales activities in online sales.

Reporting by MAI QUE – Translating by A.T