The night-time ‘Happy Hours’ programme offering a wide range of discounts, incentives and gifts to customers in Da Nang will be conducted at participating businesses’ sites, websites and e-commerce floors from 8:00pm and 9:00pm from Fridays to Sundays on weekly basis from April 30 to December 31.

As part of the landmark ‘Da Nang by night 2021’, ‘Happy Hours’ aims to increase business efficiency in tandem with stimulating shopping demand at night. Picture was taken at the Son Tra night market on June 2020

As part of the landmark ‘Da Nang by night 2021’, ‘Happy Hours’ aims to increase business efficiency in tandem with stimulating shopping demand at night, a move to drive the recovery of Da Nang tourism industry, thus contributing to realising the dual goal of keep coronavirus out of the city in tandem with boosting local social-economic operations.

The much-awaited programme is expected to see the active participation of businesses from all local economic sectors, including commercial centres, supermarkets, traditional markets, buffet shops, night markets, specialised stores, consumer goods production and trading enterprises, and travel, dining, transportation, banking, telecommunications, and e-commerce service providers.

The participating units will together offer a series of incentives and promotions to consumers with a discount of at least 50%.

In addition to supporting businesses to boost their commercial activities, the programme supports the ‘Vietnamese People Give Priority to Using Vietnamese Goods’ campaign, contributing to stimulating public demand for various types of good-quality night-time entertainment, shopping, and cuisine services offered at very reasonable prices.

Reporting by KHANH HOA – Translating by A.T