The Viet Nam National Administration of Tourism (VNAT) recently launched the ‘Viet Nam Tourism Yellow Pages’ digital platform, which is designed as a channel for tourism brands to approach customers and advertise their safe and high-quality products and services.

The brands are required to meet such criteria as prescribed by competent agencies such as making their products and service prices public, accepting online payment by their customers, and handling complaints of tourists regarding the quality of their services.

The digital platform also facilitates consumers to connect with and access updated information on tourist service providers.

In addition, ‘Viet Nam Tourism Yellow Pages’ is connected to other tourism digital platforms in the VNAT’s smart tourism ecosystem, including the COVID-19 safety self-assessment system, the Travel Viet Nam Safety app and the Viet card - a national-level smart card that integrates many application features in public and social services such as tourism, healthcare, commerce, transport and education.

Reporting by M.QUE- Translating by A.T