Ways to boost digital marketing for Da Nang tourism industry discussed
Hosted by the Danang International Institute of Technology (DNIIT), a webinar event has recently taken place online with the theme of "E-tourism – A modernisation strategy for Viet Nam’s tourism industry in the context of global economic responses".
The virtual event was attended by tourism managers in Da Nang along with nearly 40 students who are pursuing a masters degree program in Tourism offered by the DNIIT in coordination with the French University of Cote d'Azur.
The attendees focused discussions on trends that could be shaping tourism in Da Nang, and Central Viet Nam as a whole, in the future, the challenges and opportunities of digital transformation for tourism businesses, the use of digital technology in tourism marketing and management.
Reporting by NGOC HA- Translating by H.L