On Saturday, in Da Nang, the Binh Dinh Department of Tourism in collaboration with the Da Nang Department of Tourism co-hosted a seminar on fostering links to boost post-COVID tourism in the 'new normal' period.

The signing ceremony between the Da Nang Department of Tourism and the Binh Dinh Province Department of Tourism

The event gave Binh Dinh Province the opportunity to conduct a survey on attractions, tourism products and services in Da Nang for its future tourism programmes, as well as learn from the central coastal city's experience in expanding domestic tourist market.

Currently, Binh Dinh Province plans to restore its tourism sector with the high spirit of ensuring safe adaptation, flexibility and effective control of COVID-19. The focus is on actively respond such tourism stimulus programmes as "Vietnamese People Travel in Viet Nam", " Viet Nam tourism - a safe and attractive destination", and "Binh Dinh citizens travel to Binh Dinh".

Importance is paid to diversifying tourism promotion and communication activities, as well as promoting Binh Dinh tourism in other provinces and cities.

Deputy Director of the Da Nang Department of Tourism Nguyen Xuan Binh said that the COVID-19 pandemic has caused many difficulties and losses to the tourism sectors of Da Nang and Binh Dinh, but also of the country and the world. Therefore, he underlined the necessity of fostering links between localities to boost post-pandemic tourism in the current context

Mr Binh added Da Nang has tied up with its neighbours, namely Quang Nam and Thua Thien -Hue provinces  for destination promotion. The three localities have together launched a tourism campaign called ‘Three localities - One destination' with the aim of restoring traveller confidence, stimulating travel demand for rebound of the domestic tourist market as part of their major steps to pick up tourism in their localities. In the year to come, the campaign will be expanded to 5 localities, including Quang Binh and Quang Tri provinces.

“Binh Dinh Province is famous for its unique cultural features and local specialities, thereby making it more inviting to international guests. The current tourism cooperation programme between Da Nang and Binh Dinh will significantly contribute to supporting the restoration of the domestic tourist markets amidst ongoing ‘new normal state’ adaptations, and increasing visitor numbers to the both localities" noted Deputy Director Binh.

Also at the event, tourism businesses in the two localities introduced their featured tourism products, unique programmes and services, as well as shared their experience on increase the quality of tourism products in order to promote the potential and advantages of each locality.

The Departments of Tourism, and the Tourism Associations, of Da Nang and Binh Dinh Province signed  memoranda of understanding on boosting tourism cooperation.

Reporting by THU HA – Translating by M.DUNG