Over recent days, the bustling shopping atmosphere has been seen at supermarkets and shopping malls across Da Nang as Tet (Lunar New Year) Festival 2022 is approaching. As observed, Vietnamese goods have been dominating Tet market thanks to their rich and diverse types and designs, guaranteed quality and reasonable prices.

Vietnamese-produced goods have increasingly won the trust of customers. In photo: Shopper at the Lotte Mart. Photo: QUYNH TRANG

‘Made-in-Viet Nam’ goods account for 90% of the total on shelves

At this time, visitors can feel joyful and bustling pre-Tet atmosphere as walking around supermarkets and trade centers which feature eye-catching Tet decorations with apricot and peach flowers and branches.

It is easy to see that Vietnamese products are being sold on almost all shelves there, from confectionery and beverages (mainly from such famous Vietnamese brands as Kinh Do, Huu Nghi, Bibica, Cau Tre, Vissan, etc), to home appliances, fashion clothes, and footwear. Especially, OCOP (One Commune - One Product) products produced in Da Nang and other provinces and cities nationwide are on display at many supermarkets.

For instance, more than 200 OCOP products are on sale at the Supermarket GO!, accounting for 2% of the total number of dried foods. As for OCOP products, Hong Huong fish sauce, a specialty of the Nam O Village, is being sold on the first floor of the supermarket. Meanwhile, other OCOP products will be on shelf at the supermarket this month.

According to representatives of supermarkets, domestically produced confectionery products are really dominating the Tet market. This shows the strong spread of the "Vietnamese people prioritise using Vietnamese goods" campaign.

Mr Nguyen Van Loi, Director of the Vinmart supermarket on the 2^nd floor of the Vincom Plaza, informed that this year's Tet products are diverse and rich with different types of tea, coffee, bean, nutritious seeds, and fruit jams. The most impressive thing is that 100% of Vietnamese goods are taken care of by businesses in terms of forms and packaging designs.

He added that, during the pandemic, the needs and consumption habits of Vietnamese people have changed when they prefer goods with natural taste, clear origin and without much seasoning. This is an opportunity for Vietnamese goods to break out and dominate the market.

Similarly, Mrs. Vo Thi Thu Thuy, Director of the Supermarket GO!, remarked currently, consumers tend to consume domestically-produced products and Vietnamese products account for 90% of the total being sold at her supermarket. Vietnamese goods are not inferior to foreign goods in terms of design and quality, while prices are much more competitive.

Along with that, the supermarket system is always inspected and requires all suppliers to ensure compliance with the standards set by the State agencies. The stockpiling at the supermarket increased by 30% against the same period last year in a bid to satisfy the needs of locals during Tet.

Vietnamese goods are increasingly favored by consumers due to their rich designs, guaranteed quality, and reasonable prices. IN THE PHOTO: Customers at the MM Mega Market supermarket. Photo: QUYNH TRANG

"Vietnamese people prioritise using Vietnamese goods" campaign proves effective

Over the past time, the "Vietnamese people prioritise using Vietnamese goods" campaign has received high consensus and active participation of people and businesses across the city.

In recent years, the city has encouraged enterprises to produce goods with good quality, beautiful designs and reasonable prices to meet consumer needs.

In addition, the city has issued a number of support policies for businesses and collective economic organizations with the aim to help them overcome current difficulties and promote their production.

Mr Ngo Xuan Thang, Chairman of the Da Nang Fatherland Front Committee cum Head of the Steering Committee of the campaign, said, the complicated developments of the COVID-19 pandemic in 2021 affected the organisation of trade promotion programmes, and supply - demand connection events in the city.

However, the steering committee of the campaign have provided active support for enterprises, cooperatives, and production and business establishments citywide to promote online sales and expand consumer markets in the new normal.

The Da Nang Fatherland Front Committee has promoted the use of Vietnamese products during the implementation of such programmes as ‘Sharing love to overcome the pandemic’, and ‘zero-VND’ supermarkets, thereby initially introducing typical products of Da Nang to people in financial hardship.

According to information released from the Steering Committee of the campaign, in the coming time, a series of fairs featuring Vietnamese products will be held across the city, especially mountainous communes of Hoa Vang District, from now until Tet.

Importance will be attached to encouraging domestic producers and suppliers to innovate technology and apply science and technology in their productions.

Emphasis will be on cooperating with the Viettel Group to build virtual exhibitions and deploy e-commerce applications in online sales for stall market holders at 4 markets under the municipal Department of Industry and Trade.

Reporting by QUYNH TRANG - Translating by M.DUNG