The Da Nang government will continue taking action to retrieve MICE tourism by issuing incentive policies for MICE travelers in a bid to increase tourist arrivals in the city.

In tourism, travelling for business is given an acronym as MICE tourism stands for meetings, incentives, conferences, and exhibitions.

In its efforts to drive rapid recovery of Da Nang tourism sector, the city will continue its progress in implementing of its policy to attract business tourists for MICE reasons in 2022. The focus will be on providing active support for such tourists through making arrangements for reception and transportation services for events, event venues, permits for MICE operations, tour guides and more in an attempt to create the most favourable conditions for MICE travelers during their stay in Da Nang

The Department of Tourism will carry out the city’s policy to attract MICE tourists in the most efficient and economical manner. The Department will work with relevant agencies to launch campaign to lure MICE travelers back.

Reporting by HA KHUE – Translating by H.L