The Da Nang Tourism Promotion Centre has announced that the city will continue taking action to retrieve MICE tourism by issuing incentive policies for MICE travelers in a bid to attract more visitors both at home and abroad in 2022.

A MICE event was held at the Ariyana Danang International Convention Palace in December 2021. Photo: THU HA.

Incentive policies for the first 100 MICE delegations to Da Nang came into effect in February and will end in late December 2022. The support policies for MICE tourists will focus on organizing welcoming ceremonies, presenting souvenir gifts marketing their MICE events, and offering tourist attraction tickets, along with assistance and consultancy. MICE delegations consisting of 50, 150, 300 and 700 people or more will enjoy benefits from these support policies.

As for delegations of 700 people or more, Da Nang leaders will in person attend welcome ceremonies for them. Also, a vehicle will be offered for guiding delegations.

For more information about support policies for MICE tourists to Da Nang, please visit the website at https://danangfantasticity.com/mice/benefits. Support services offered by local registered businesses for MICE tourists are now available at www.danangfantasticity.com/mice.

The Da Nang Tourism Promotion Centre is responsible for providing support activities and welcoming MICE delegations. In addition, the Centre is working with the municipal Tourism Association to encourge tourism businesses to join the city’s programme to offer incentives on their products and services for MICE tourists in an attempt to attract more MICE visitors to the city.

Between March 15 and April 30 and December 2021, the Da Nang Tourism Promotion Centre provided support and consultancy for 10 MICE delegations with more than 4,000 people, including delegations of over 500 people, to visit the city.

Reporting by THU HA - translating by H.L