Tourism firms in Da Nang have been making every effort to organise fascinating events and add new tourism products in a bid to lure more visitors to the city, especially domestic ones, this summer.

Visitors at the Sun World Ba Na Hills Tourist Area.

Promoting destinations’ uniqueness and attractiveness

As noted at coastal roads and Son Tra Night Market, the number of visitor arrivals to Da Nang is more crowded and bustling than before.

Mrs. Tran Thi Thuy from Ha Noi expressed it's just early summer, but seaside routes are always packed with tourists. Likewise, tourist attractions citywide welcomed a large number of visitors, especially on weekends.

Mrs Nguyen Thi Hien, a small trader selling souvenirs at the Son Tra Night Market, said that the market is usually crowed with visitors on weekends. Hopefully, Da Nang will welcome more tourists this summer.

According to Mr. Nguyen Ngoc Anh, Chairman of the Da Nang Travel Association, Da Nang expects to welcome a large number of visitors this summer, especially from June onwards, as pupils and students nationwide are on their 3-month school holiday break.

Compared to neighbouring destinations, Da Nang is quite well prepared for its post-pandemic tourism recovery in terms of both service quality and tourism products. Besides, Da Nang still remains attractive to domestic tourists.

Data published by the Da Nang Statistics Bureau show that arrivals at accommodation establishments in the city in May were estimated at 308,500, up 25.1% over the previous month and 4.3 times higher than the same period in 2021. Of which, international arrivals were estimated at 10,800, up 42.8% against April  and up 1.8% as compared to the same period last year.

Domestic tourism has grown strongly after a long time of COVID-19 hiatus. The number of domestic tourist arrivals to Da Nang in May is estimated at 297,700, a rise of 24.5% against April and 4.8 times higher than over the same period last year.

The aforementioned results show Da Nang tourism sector’s positive sign of recovery. However, the city needs to attract more visitors to the city over the upcoming peak summer tourism season to help it back to its vibrant period like before COVID-19.

Arrivals at accommodation establishments estimated at 3.5 million

Most recently, the municipal Department of Tourism in collaboration with the Sun Group have announced the launch of the Enjoy Danang Summer Festival 2022 which is slated for June 11 to August 15.

The Enjoy Danang Summer Festival 2022 promises to deliver a wide range of large-scale vibrant and exciting activities and events.

It will feature three main themes, namely Enjoy Da Nang Festival & Music, Enjoy Da Nang Beach and Enjoy Da Nang Delicacy.

There will be 7 main activities. Particularly, the SUNFEST Street Carnival is set to take place on Saturday and Sunday evenings from June 25 - July 24 between 6:00pm and 8:00pm daily from Tran Thi Ly Bridge to Rong (Dragon) Bridge.

Accordingly, eye-catching vehicles decorated with the city’s tourism symbols such as the ocean world, the Museum of Cham Sculpture, the Dragon Bridge, Sun God Waterfall, time gate, bronze drum, Golden Bridge and other famous tourist destinations across the country.

Meanwhile, the ‘Take me to the Sun’ music concerts will be organised on July 9 at the Asia Park and the March 29 Square, whilst the EDM Concert will be held at the Asia Park in August.

In addition, both locals and visitors will have a chance to visit a space for traditional Vietnamese cuisine and international beer from June 30 to July 3 between 5:00 p.m and 9:00 p.m daily, enjoy street music programmes on July 2 and 3, and check in at arts installation space at the East Sea Park.

Aside from main activities, a host of connecting activities will take place during the festival. Included will be the Da Nang International Yoga Festival 2022 on June 11 and 12 at the East Sea Park, the Miss Yoga contest from June 15 to 21, Viet Nam-Japan Cultural Exchange Festival between July 14 and 17 at the East Sea Park, and the final round of the Miss Viet Nam Entrepreneur 2022 contest from July 22 to 31.

Moreover, some new tourism products have been introduced at the Sun World Ba Na Hills Tourist Area, including a mountain-climbing railway that is nearly 430 metres long, moon castle, sun god waterfall, an arts show entitled ‘The Battle of the Moon Kingdom’ performed by more than 160 international artists.

Such regular tourism products as nighttime tourism activities along the My An Beach, street prom, the An Thuong Tourist Street, and street magic shows promise to bring visitors new and different experience this summer.

Director of Department of Tourism Truong Thi Hong Hanh hoped that, this summer, Da Nang would welcome the same number of visitors as compared to 2019. The number of arrivals at accommodation establishments in the city is predicted to reach 3.5 million, an increase of 3.1 times compared to last year. 180,000 of them are likely to be foreigners whilst the remaining 3.3 million will be domestic visitors.

Reporting by NHAT HA - Translating by M.DUNG