In its efforts to drive rapid recovery of international tourism, Da Nang is focussing on conducting tourism promotion programs in such potential markets for overseas visitors as India, Japan, and South Korea.

Foreign tourists visiting the Da Nang Museum of Cham Sculpture. Photo: THANH LAN

Data provided by the Da Nang Statistics Department showed that the number of visitor arrivals at tourist accommodation establishment was estimated at over 120,000 in September, equaling 87.5% of the previous month, and up nearly 27 times over the same period last year. In which, international visitor arrivals in the city were estimated at 75,700, equaling 93.8% of the previous month, and up 41.4 times over the same period last year. However, the number of overseas visitors to Da Nang was still below pre-pandemic levels. Therefore, the focus must be paid to creating new tourism products, refreshing tourism products, as well as promoting Da Nang to potential markets for overseas visitors in a bid to lure international tourists back to Da Nang, and Viet Nam as a whole.

Mrs Nguyen Thi Hoai An, the Director of the Da Nang Tourism Promotion Center said that high priority is being giving to promoting the city to potential visitors from such foreign countries as India, South Korea, Japan, and Singapore as a part of the city’s efforts to restore international tourism.

Da Nang boosted its tourism promotion activities in August in order to rebuild links with South Korea after this country had reopened to tourism.

The city witnessed the return of South Korean visitors with nine airlines resuming their services since March, bringing 53,660 passengers on 76 flights from Incheon, Busan, Daegu and Muan per week.

From September 28 to October 3, a Da Nang delegation led by municipal People's Committee Vice Chairman Tran Phuoc Son conducted tourism promotion programs in India, Singapore and South Korea.

Da Nang’s tourism promotion event in India saw the participation of more than 100 businesses and investors in this country. Indian businesses showed a keen interest in exploring Da Nang as the city has many similarities with India. The highlight of the city’s tourism promotion program in India was to attract many Indian billionaires as they choose Da Nang as a wedding venue.

Mr. Satish Ramnani, the Director of Veydaa Events Private Limited, said that the company is working with Vietnamese partners to prepare for a wedding of a richest Indian family for about 450 guests in January 2023.

In addition, the Da Nang delegation worked with Singapore Airlines to promote the Vietnamese central city to visitors in this country, as well as open new international routes to Da Nang from such countries as Australia, India, Indonesia. Their coordination will also focus on bringing famtrip and presstrip delegations from Singapore, Europe, Australia and the US to Da Nang in addition to inviting international travel agencies to attend in the Viet Nam Tourism Fair which is expected to be held in Da Nang in December 2022.

The Da Nang government has issued a plan to foster bilateral ties with its European partners, including Belgium, Germany, the Netherlands, Finland, France, Sweden, Romania, Bulgaria, the Slovak Republic, United Kingdom of Great Britain and Northern Ireland, Russia, and potential European countries in the 2022-2025 period as part of an effort to support the recovery of the city’s tourist sector. The intention is to promote mutual understanding and comprehensive cooperation between Da Nang and European partners in such aspects as investment, trade, tourism, hi-technology, and logistics in order to drive sustained socio-economic recovery in the city. Besides, importance will be attached to promoting Da Nang as a livable city, an ideal investment destination to travellers and businesses in European countries.

According to Viet Nam National Administration of Tourism (VNAT), Da Nang should focus on promoting its tourism in key markets for overseas visitors, including Northeast Asia, Southeast Asia, Europe, North America, and the Middle East. In addition, heed should be paid to developing major tourism products such as sea and island tourism, cultural tourism, nature and ecotourism, resort tourism, medical tourism, golf tourism in order to attract more international visitors to Da Nang.

Reporting by THANH LAN – Translating by H.L