Da Nang speeds up tourism promotion on digital platforms
The Traveloka Viet Nam Co., Ltd (Traveloka Viet Nam) is maintaining its role as the strategic communication partner of Da Nang Tourism Promotion Centre in jointly deploying plan to restore and promote Da Nang tourism through a digital platform.
In the partnership, Traveloka Viet Nam will promote Da Nang tourism and provide a seamless experience when travelers search for all-inclusive travel services on the platform. Along with that, Traveloka also promotes tourism 4.0 and strengthens safety measures thanks to advanced technology so that visitors can fully enjoy their vacation.
According to Mrs. Nguyen Thi Hoai An, the Director of the Da Nang Tourism Promotion Centre, the city's tourism is on a rapid recovery with impressive numbers. Catching the trend of digital transformation in the tourism industry, in addition to enhancing the experience for visitors in the digital space and applying the VR360 virtual tourism system 'One touch to Da Nang' and the Metaverse virtual platform, Da Nang’s tourism industry is strengthening public-private partnerships with businesses to support the promotion of new tourism products, digitising experiences, and increase the presence of the Da Nang tourism on websites.
With exclusive technology solutions, Traveloka Viet Nam is one of the partners for the Da Nang tourism.
It is known that the Da Nang Tourism Promotion Centre and Traveloka have entered strategic cooperation relationship in the field of digital communication since October 2017 with the debut of the Danang Fantasticity app.
During the 5 years of cooperation, Traveloka has made positive contributions to promoting the Da Nang tourism to domestic and foreign tourists through communication campaigns, articles and videos posted on the Traveloka application platform. Also, the company has participated in a number of activities such as stimulating Da Nang tourism, tourism publications or collaborating with Danang Fantasticity to organise on-site events.
Reporting by THU HA - Translating by A.THU