Three Da Nang enterprises were among the recipients of achieving the Viet Nam National Brand in 2022, namely the Hoa Tho Textile and Garment JSC, the Danapha Pharmaceutical JSC and the Da Nang Rubber JSC.

The awards ceremony took place in the capital city of Ha Noi by the Ministry of Industry and Trade on Wednesday.

As reported, as many as 325 products by 172 enterprises have been recognised as Viet Nam National Brands 2022 . The awards ceremony took place in the capital city of Ha Noi by the Ministry of Industry and Trade on Wednesday.

According to the organising board, the eighth selection of national brands has attracted over 1,000 businesses in different sectors since the launch over nine months ago.

This year, the programme saw the presence of new products and services like e-payment, hotel management, and experience tourism.

Several well-known brands like VAS Nghi Son, Nova Land, Bao Viet and VNPT, have joined the programme for the first time.

The programme’s Secretariat consulted branding experts and State management agencies related to taxation, customs, and social security for the selection.

The Viet Nam National Brand is a specific, long-term and unique trade promotion programme of the national government, approved and directed by the Prime Minister since 2003 with the goal of building and developing the country’s brand names through supporting businesses to make strong statures in the market, promoting the image of Viet Nam as a country with high-quality goods and services, thereby contributing to improving national competitiveness, raising the position of Vietnamese brands in the domestic and international markets.

The Viet Nam National Brand programme has achieved many positive results, becoming a solid launch pad for Vietnamese businesses to reach out to the world, creating new values and strengths for the country.

Reporting by QUYNH TRANG - Translating by A.THU