During the going 5-day holiday break applied nationwide, the number of local residents and tourists shopping at markets and supermarkets across Da Nang is recording a hike as compared to the previous days. Traders are gearing up actively increasing the quantity of goods in stock and deploying promotional programmes to stimulate consumption.

Bustling and exciting shopping atmosphere is recorded at the Con Market.

At the Con Market, one of the largest of its kind in Da Nang, the atmosphere is very busy and vibrant. The items are displayed eye-catchingly by stall holders with clearly listed prices. According to some traders, tourists tend to buy gifts on the last 2 days of the holiday. Therefore, purchasing power at the market is expected to increase sharply.

Ms. Truong Thi Ly, the owner of a shop selling dry goods here said that the number of visitors to the market during the holidays is relatively high. Mrs. Ly and many other traders at the market have prepared a sufficient amount of goods to meet the shopping needs of tourists during the remaining days of the holiday break.

Nguyen Truong Giang, a tourist from the capital city of Ha Noi said, this was the second time he and his friends had come to Da Nang for travelling and shopping at the Con Market. Busy and bustling trade ambiance is observed here both in the daytime and nighttime. Prices are displayed, so you can rest assured when shopping.

“I buy a lot of dry goods to give as gifts to my family. Compared to other Vietnamese localities, the prices at the market, and in Da Nang as a whole, are quite cheap. The sellers here are also very friendly," said Mr. Giang.

According to the Head of Con Market management board, Phan Thanh Thoai, the number of domestic tourists coming to the market has climbed up more than usual. During the holiday, an average of about 7,000-10,000 visitors shop at this market every day.

Con Market traders are advising on goods and their prices for 2 tourists from Ha Noi.

The quantity of goods at the market always meets the needs of city dwellers and visitors. In their efforts to build a civilised and commercial market, the management board’s staff always encourage traders to avoid overcharging shoppers and show friendly attitude so as to creating a good impression on each visitor. In addition, in areas in the market, phone numbers are available to receive feedback from visitors.

"On this occasion, the management board has strengthened inspection work, especially ensuring food safety and hygiene of fast moving consumer goods, ready-to-consumer products. We will strictly handle cases of violations that blight the image of trade and tourism environment at the market.”, said Mr. Thoai.

At the Hoa Cuong Wholesale Market located in Hai Chau District, every day, the output of goods at the market is about 290-310 tonnes. Prices of commodities are now still stable, especially vegetables down slightly from VND 2,000-3,000/kg.

Ms. Vo Thi Thu Thuy, the Director of GO! Da Nang said, on this holiday, the supermarket is launching an attractive promotion programe under which a discount of up to 50% is applied to all products, especially fresh food items such as meat, fish, fruit and vegetables.

In addition, for the group of non-food products, many promotional programm are running, in a bid to rise purchase power.

"Preliminarily, the number of visitors on these days is on an upward trend as compared to weekdays. The supermarket has prepared a large amount of goods to meet the shopping needs of the people.”, said Ms. Thuy.

Goods are continuously added to the shelves at supermarkets, meeting the shopping needs of customers.

As reported by Director of Co.opmart Da Nang supermarket Phan Thong, during the going holiday break, the Co.opmart system is celebrating its 27^th birthday, so customers will enjoy "double" benefits, with both enjoying promotions and gifts, as well as receiving bonus points from the birthday programme with thousands of deeply discounted items.

With the programme ‘Jubilant sale - celebrate the big holiday’, the supermarket is offering discounts of 50% and more on all 5 categories, especially fresh food, beer and beverage to serve the needs of organising parties and long distance travel.

In the first week of programme implementation, purchasing power increased 2-3 times compared to weekdays and the purchase power is forecasted to go up in the coming days.

Tourists come to shop at the Con Market during the holidays of April 30 and May 1.

Ms. Truong Thi Ly, the owner of a shop trading in dry goods at Con Market is selling goods to tourists.

In addition to buying specialty gifts, visitors come to the Con market to enjoy local food.

Supermarkets deploy many promotions and stimulate consumption during the holidays of April 30 and May 1.

People buy fresh items at the Go! Da Nang supermarket.

Reporting by VAN HOANG, QUOC CUONG - Translating by A.THU