The Da Nang government issued a plan to organise the festival programme ‘Enjoy Danang Summer’ festival 2023 entitled ‘Wow Da Nang’ from July 28 to August 1 with the desire to create a rich and attractive vibes for the chain of Da Nang tourism events in 2023, contributing to the Da Nang’s stature as as Asia's Leading Festival and Event Destination’, creating local staycation activities for Da Nang tourism, and promoting Da Nang's destination with new, diversified and attractive tourism products, stimulating visitor spending.

Illustrative image. (Photo: DNO)

The festival's activities will take place at the Bien Dong (East Sea) Park and the coastal routes of Hoang Sa, Vo Nguyen Giap, Truong Sa and Nguyen Tat Thanh, along with Dang and Tran Hung Dao streets along the both banks of the iconic Han River.

The festival will highlight a wide range of activities such as opening ceremony, Viet Nam International Food Festival, check-in space to experience and create artworks on sand, a beach festival, Da Nang international hot air balloon festival 2023, international open paragliding tournament, flashmob Zumba ‘Wow Da Nang’, tour programme ‘Enjoy Da Nang Summer’, and Blue Ocean Marine Environment protection.

There are also connecting activities such as street dance programme, Han river dance, street music programme, Bai Choi performance, a youth arts playground, folk dance, street dance, hip hop dance, street theater, B'festival food and beer festival 2023, a show themed ‘Land of the sun’, a beauty check-in contest ‘Chill with festival’.

The Da Nang Department of Tourism is in a charge of directing the organisation of activities at the ‘Wow Da Nang’ summer enjoyment festival, developing communication plans for events.

Reporting by THU HA - Reporting by A.THU