The Da Nang Tourism Promotion Centre and Outbox Co., Ltd. are jointly piloting a tracking system called the Index of Da Nang Destination Attractiveness (IDDA).

The Index of Da Nang Destination Attractiveness system aims to enhance tourism promotion, destination management, and operational efficiency in the city.

This IDDA system aims to enhance tourism promotion, destination management, and operational efficiency in the city, thereby contributing to comprehensively enhancing the city’s competitiveness and spurring up tourism growth by regularly monitoring and updating the system.

The programme focuses on surveying two main subjects: domestic and international tourists experiencing tourism in Da Nang, and businesses operating at accommodation establishments and tourist attractions.

Survey activities were carried out by encoding QR code-generated survey panels and placed at accommodation establishments, tourist attractions, the Da Nang International Airport in order to collect necessary data.

It is known that Da Nang is the pioneer locality in Viet Nam to regularly conduct surveys to measure tourist satisfaction as well as the confidence level of local businesses.

Building a systematic index system and regularly monitoring progress is a scientific and practical basis for the city to continuously improve operational efficiency and promote local tourism.

Reporting by THU HA - Translating by A.THU