To promote itself, the Da Nang tourism industry is gradually renewing and diversifying communication and promotion activities, including tourism communications through celebrities such as music stars, YouTubers, bloggers and entertainment artists.

Artists participating in a reality show recorded at Da Nang Beach. Photo: the Da Nang Tourism Promotion Centre

Recently, Psstory, a famous Thai of blogger with about 270,000 followers, has taken a tour to tourist areas and attractions and experienced the dishes in Da Nang. The photos of her experiences in Da Nang, when posted on her personal page, attracted the attention of many people, thereby spreading the tourism destination of Da Nang.

Recently, in addition to promotional communication activities in traditional forms, Da Nang tourism industry has renewed its  promotional content in order to increase the spread of the city's tourist attractions.

The Tourism Promotion Centre under the Da Nang Department of Tourism cooperates with celebrities, influencers and media units to promote tourism. Along with that, the city cooperated with singer OnlyC  to make the travel MV ‘Wonderful Da Nang’, welcome presstrip groups (representatives from international press to experience and write articles); KOLs from Thailand, Taiwan (China), South Korea, India, Malaysia, Singapore, Philippines; Australian chef Tommy Pham who wanted to experience and promote Da Nang tourism; supported singers Kay Tran and Hoang Ton to make a music video filmed in Da Nang; invited singer My Tam to participate in media and perform at the 2023 Summer Enjoy Festival programme and other famous singers such as Duc Phuc and Hoang Dung; coordinated to record the reality TV show ‘Two days One night’ with famous artists. Through evaluation, the number of searches for singer My Tam associated with the hashtag ‘Enjoy Da Nang’ reached 5.4 million times.

In the first nine months of 2023, the Da Nang Tourism Information Portal (danangfantasticity.com) posted 653 news articles reached by more than 1.25 million users and 3.58 million page views in an average time of 1 minute 25 seconds per visit.

Danang fanpage FantastiCity posted 247 articles, news, beautiful photos of Da Nang tourism, the fanpage reached 3.9 million visits, an increase of 84% compared to the first nine months of 2022, the number of followers increased by 19,592 times, an increase of 94.1%.

Compared to the first nine months of 2022, interactions reached 1.93 million, an increase of 86.8% compared to the first 9 months of 2022. Instagram page posted 156 posts, reaching more than 781,075 people. TikTok reached 1.9 million views and 68,363 likes.

As reported by Director of the Da Nang Tourism Promotion Centre Nguyen Thi Hoai An, so as to increase communication efficiency, the centre has diversified communication forms on many different channels, specifically, diversified the form, number of news, articles, images and add languages on the tourism portal, selected attractive social networks and attracted a large number of users such as Tiktok, Intasgram, Facebook.

The city has built the official Naver Blog of Da Nang tourism targeting the South Korean market and Douyin site targeting the Chinese market.

Also, it has cooperated with sites organising the video creation contest ‘Wonderful Da Nang’ on the Tiktok platform, attracting more than 1,000 entries and the contest hashtag #tuyetvoidanang reaching more than 52 million views.

In addition, the media coordination centre has coordinated with domestic and foreign press to increase the frequency and quantity of news and reports on Da Nang tourism activities with more than 572 news, articles and reports on Da Nang tourism domestically created and 59 news, articles, and events promoting Da Nang tourism published on international newspapers targeting the South Korean, Taiwanese (China) and Indian markets.

Celebrities come to visit Da Nang and experience services there to share and promote them on their personal pages. Bloggers from Thailand are seen experiencing Mi Quang cuisine at Noodles restaurant. Photo: NHAT HA

Heed has been paid to implementing such reality television programmes as ‘Travel around Viet Nam’ (SCTV channel). ‘Around Viet Nam” (Viet Nam Television); ‘Brilliant journey” (Dong Tay Promotion Company and VTV3) to promote local tourism.

The city’s tourism industry partnered with the Da Nang Department of Foreign Affairs to welcome a group of Shogakukan Inc Magazine (Japan) and Vietnam Airlines (the Nagoya branch in Japan), to welcome a filming group promoting Da Nang tourism to the Japanese market, coordinate with the Tourism Promotion Organization for Asia-Pacific Cities (TPO) to implemented a project to exchange tourism information with TPO member cities and cooperated with Nippon Shiki Company to make plans to promote Da Nang tourism to the Japanese market.

Director of the Department of Tourism Truong Thi Hong Hanh said that in recent times, tourism communication work has focused on promoting with many innovative and creative solutions, contributing to attracting a large number of tourists and helping them to have unique impressive experiences during their stay in the city. One of the current highlights is the trend of music tourism and a rise in the number of fans following celebrities, so the tourism industry is focusing on and exploiting it. Along with that, the tourism industry keeps a sight on cooperating and connecting directly with international websites that are attractive to users to promote the image and destinations of Da Nang.

To stimulate tourism demand, the tourism industry is having the idea of organising an experience programme called ‘Da Nang in your eyes’ through 200-300 famous people from South Korean, Japan, China, Malaysia, India, Indonesia, Thailand, Philippines, Taiwan (China) and Viet Nam. Famous and influential people will come to Da Nang to experience and introduce its tourism according to key topics such as what is interesting in your eyes about Da Nang in terms of new, unique, and attractive perspectives, introducing experiences at attractions, unique services, cuisine, resorts, and health care and making videos about Da Nang in a fun style.

Reporting by NHAT HA - Translating by A.THU