The Da Nang Tourism Promotion Centre and Outbox Co., Ltd. (the Outbox Company is a travel market intelligence company focusing on South East Asia & the Pacific, based in Viet Nam recently published a report on the Index of Da Nang Destination Attractiveness (IDDA) in the third quarter of 2023.

Da Nang continues to demonstrate its position as a leading resort tourist destination. Photo: DNO

According to the report, ‘Sincere', 'professional' and 'excited’ were three adjectives chosen by domestic and foreign tourists when describing the image of the central Vietnamese city.

Nearly 70% of visitors came to Da Nang for tourism and relaxation purposes.

The popular length of each trip was 3-4 nights and the rate of visitors returning to the city was more than 50%.

This IDDA system aims to enhance tourism promotion, destination management, and operational efficiency in the city, thereby contributing to comprehensively enhancing the city’s competitiveness and spurring up tourism growth by regularly monitoring and updating the system.

The programme focuses on surveying two main subjects: domestic and international tourists experiencing tourism in Da Nang, and businesses operating at accommodation establishments and tourist attractions.
Survey activities were carried out by encoding QR code-generated survey panels and placed at accommodation establishments, tourist attractions, the Da Nang International Airport in order to collect necessary data.

It is known that Da Nang is the pioneer locality in Viet Nam to regularly conduct surveys to measure tourist satisfaction as well as the confidence level of local businesses.

Building a systematic index system and regularly monitoring progress is a scientific and practical basis for the city to continuously improve operational efficiency and promote local tourism.

In particular, the satisfaction index was rated highest in accommodation facilities (5.76 points) and lowes was recorded in food services (5.08 points). The staff's communication and service style were aspects that need to be improved when satisfaction results were only rated at an average level (4.85).

Nearly 48% of tourists rated the promotion of Da Nang's destination image as “good effect” when the actual travel experience was very close to the information they had previously learned. However, more than 18% of tourists surveyed were completely unreached or had inconsistent information with promotions about Da Nang before their trip.

Reporting by https://nhandan.vn/-  Translating by A.THU