A tourism stimulus programme, named ‘Enjoy Da Nang 2024’, was officially launched in the city on Friday.

Deputy Director General of the Viet Nam National Administration of Tourism Ha Van Sieu speaking at the event

Speaking at the event, Deputy Director General of the Viet Nam National Administration of Tourism Ha Van Sieu highly appreciated Da Nang's initiatives and efforts in organising such a tourism stimulus programme in a bid to attract more tourists in 2024.

He also highlighted that that was an important and timely event in order for the city to promote domestic tourism, and increase more experiences for tourists in anticipation of the upcoming holidays and summer vacations.

He hoped that with the participation of local authorities and the business community, the abovementioned programme will create good effects, and bring memorable experiences to tourists by creating new, attractive tourism products, building a civilised tourism environment, offering reasonable price policies, and developing attractive tours/routes/combos, exclusively for domestic customers.

Deputy Director General Ha Van Sieu took the opportunity to call on provinces, cities and localities across the country to join hands to launch the campaign ‘Vietnamese People Travel to Viet Nam’ called ‘My Beloved Viet Nam’.

He wished that localities will have many good ideas, creative ways, quality and unique tourism products and services to lure more domestic and international visitors.

Vice Chairman of the Da Nang People's Committee Tran Chi Cuong delivering his speech at the programme

In his speech delivered at the event, Vice Chairman of the Da Nang People's Committee Tran Chi Cuong said that the goal of stimulus tourism was to attract more tourists to the city. He, therefore, stressed the need for tourism firms and service providers to work together to develop tourism.

The connection is shown between tourism businesses, transportation service providers, and localities to create unified strength, he added.

Vice Chairman Cuong voiced his hope that tourism businesses will expand more tourism development activities at regional and national levels, and realise the goal of the campaign called 'Three localities - One destination’ among Da Nang, Thua Thien Hue and Quang Nam.

It is known that the tourism stimulus programme 2024 has main contents: ‘enjoy events – festivals’, ‘enjoy culinary tourism’, ‘enjoy nighttime tourism’, ‘enjoy wedding tourism’, and ‘enjoy MICE tourism’.

Accordingly, a series of unique festivals and events will be organised in the city, including the Brazil - Viet Nam Football Festival 2024, the Da Nang International Fireworks Festival 2024, the ‘Enjoy Da Nang’ programme, the Vinfast Iron Man 70.3 Vietnam, the Da Nang International Marathon 2024, the BRG Open Golf Championship, and the Da Nang Asian Film Festival.

Additionally, there will be many attractive nighttime tourism products. Included will be Charming show, Ao Dai show, night sightseeing tours on the Han River, city tour by cyclos, weekend shows of fire breathing and water squirting at the eastern end of the Rong (Dragon) Bridge, the Son Tra Night Market, the Helio Night Market, and the My An Night Beach.

The city has already launched many new tourism products to serve tourists such as water music performances, water puppet show (Cultural Show), water motorbike and flyboard water performances with sound, light and fireworks effects (Danang river show); the opening of Bach Dang walking street; and the pilot operation of night services on Nguyen Van Troi Bridge.

In addition, new tours have been launched like Danang Wow Train, Hue - Da Nang tourist train route called ‘Central Heritage Connection’, and Danang Food Tour introducing tourists to delicious must-try dishes in the city.

Vice Chairman of the Da Nang People's Committee Tran Chi Cuong (4th, from right, standing row) witnessing the signing ceremony of cooperation agreements between representatives of the local tourism industry and transport service providers. Photo: THU HA

The stimulus programme ‘Enjoy Da Nang 2024’ offers more than 10,000 free vouchers and discounts, total value equivalent to VND5 billion to tourists.

In particular, 2,000 tickets for the Da Nang International Fireworks Festival 2024 will be given to those who register to buy Da Nang’s tourism services/products on online platforms (Kkday and Traveloka), on the programme’s website at (https://danangticket.com), and social network pages of Da Nang tourism; or participate in minigames/lucky spins at information counters at domestic and international arrival terminals at Da Nang International Airport or at the Da Nang Tourist Support Center. Also, gifts will go to the first 100 couples who choose Da Nang to hold their wedding/wedding anniversary/honeymoon vacation.

The programme also offers combo packages to enjoy Da Nang: combo ‘Enjoy Da Nang by train’ and combo ‘Enjoy Da Nang - Competing at Iron Man 70.3 Vietnam’ exploited by local travel companies.

Visitors can hunt for free vouchers/preferential prices to experience sightseeing, accommodation, dining, entertainment and shopping services at the ‘Golden Week - Receive thousands of offers’ programme at https://danangticket.com.

Also at the stimulus programme, representatives of Sun Group informed about the Da Nang International Fireworks Festival 2024. Moreover representatives of the municipal tourism industry signed cooperation agreements with relevant units on improving the quality of transportation services, diversifying tourism products, and promoting communication.

Reporting by THU HA - Translating by M.DUNG