For the time being, fashion items, cosmetics, electronic equipment, and refrigeration to serve heat relief are much sought after by people. Many business units have imported more products with diverse designs and prices suitable for the taste of many customers.

This year's heat-resistant clothing market is rich and diverse in designs, designs, and solutions. Photo: CHIEN THANG

Recorded at some stores on streets such as Le Duan, Dong Da, Nguyen Hoang, Au Co, Trung Nu Vuong and Tran Cao Van, the number of customers these days has increased sharply compared to previous months.

Ms. Nguyen Thi Le Quyen, the owner of a fashion store on Nguyen Hoang Street, Vinh Trung Ward, Thanh Khe District said that since mid-March, the number of customers has increased by 20-30% compared to the same period last year.

Anti-heat clothing and accessories are increasingly improved with all sizes, colours, designs, cool materials and fashionable designs to suit consumer tastes such as air-conditioned shirts, full-body shirt outfits combined with gloves. It is known that the prices of the items are stable, commonly ranging from a few tens of thousands of VND to several hundred thousand VND/item.

In recent days, the average temperature in the city has reached over 30°C, sometimes rising to 34-38°C, causing many people to look for solutions to avoid the heat.

According to Ms. Hoang Thi Nhung from Phuoc My Ward, Son Tra District, through a survey at business stores, sun and heat protection products are diverse, just sun protection clothing is divided into many types depending on the type for intended use.

Besides, water mattresses, air-conditioned mats and bamboo mats are also chosen by consumers. Currently, rattan and bamboo mats cost from VND350,000 /product; water mattresses cost from VND200,000-350,000 with sizes 60x75cm or 60x150cm; air-conditioned blankets (depending on type) hovering from a few dozen to several million VND/piece.

Similarly, some stores selling sunscreen products also had a sharp increase in revenue compared to previous months. Popular sunscreen products from brands Vichy, Anessa, Nivea, Bioré, La Roche-Posay and Avène cost from VND100,000- VND500,000 /product, suitable for general customers.

The high-end sunscreen segment from brands such as Estee Lauder, Kiehl's, Sulwhasoo, SkinCeuticals, Paula's Choice costs up to several million VND/product. According to business owners, in the coming time, revenue from sunscreen products will continue to increase sharply.

In addition, it has been noted that in some supermarket systems and refrigeration stores, new air conditioners with fast cooling features and upper air flap designs to avoid wind blowing directly onto users have been introduced to attract customers.

Mr. Nguyen Le Tuan Tuong, the Head of Media Mart electronics supermarket centre, said that this year, air conditioner models that combine air filtration technology, operate smoothly, without making noise through the application connecting to the device are widely sought after.

At the same time, other cooling products such as electric fans, air conditioning fans, refrigerators, air purifiers and blenders are also launched by big brands such as Daikin, Toshiba and Nagakawa with diverse designs and highly affordable prices.

Centres and shops are implementing campaigns such as ‘Brilliant summer sale with air conditioners at full discount’ or ‘Dispel the heat quickly and hunt for deals’ with discounts of 30-50% of the value of refrigeration products.

Reporting by CHIEN THANG, HOANG YEN - Translating by A.THU