The Da Nang Tourism Development Fund announced on Friday that it will coordinate with the municipal Department of Tourism to host a programme to promote local tourism in Kuala Lumpur, Malaysia, on August 27.

Tourism promotion activities will contribute to luring more visitors to Da Nang in the coming time. In the photo: International partners in the Southeast Asian market meet local businesses during a tourism promotion programme in Da Nang. Photo: NHAT HA

The intention of the programme is to strengthen the promotion of Da Nang tourism to the Malaysian market, and create opportunities for local tourism businesses to connect with partners in Malaysia.

Accordingly, the event will see the participation of 10 tourism businesses in Da Nang and Central Viet Nam. They are Sun Group, Vinpearl, Vietnam Travelmart JSC, Viet Pilgrim Company Limited, Hoiana Resort & Golf, Visit Indochina, Wyndham Danang Golden Bay, Viet Pilgrim, Asian Companion Travel, Da Nang Dreamtrip and Peony Edu Travel. They will provide product packages and connect with nearly 100 partners who are major travel companies in Malaysia.

Notably, within the framework of the programme, Malaysia Airlines will announce its plan to open the Kuala Lumpur - Da Nang air route on September 24 with a frequency of 7 flights/week, bringing the total number of airlines operating between Kuala Lumpur and Da Nang to 3 with a frequency of 28 flights/week.

It is known that Malaysia is always in the top 10 international tourist markets to Da Nang and has impressive growth. Da Nang welcomed 26,787 Malaysian visitors in 2016, and 88,583in 2019. In the first 7 months of 2024, 75,067 Malaysian tourists visited Da Nang, almost reaching the level of the whole year of 2019.

The impressive growth of the Malaysian tourist market to Da Nang in recent years has been a testament to the attractiveness of Da Nang as an inviting destination for Malaysian tourists. Along with that, the opening of direct flights between Kuala Lumpur and Da Nang operated by Air Asia, Batik Air and Malaysia Airlines can expect to see tourist exchanges between Da Nang and major cities in Malaysia in the near future.

Reporting by NHAT HA - Translating by M.DUNG, P.TRA