Through organising many trade promotion activities and trade connection programmes, the Da Nang industry and trade sector has helped businesses promote their products, introduce their potential and expand cooperation with domestic, regional and international partners.

Da Nang businesses introduce products to visitors at the event “Connecting trade between suppliers in the Central Viet Nam and Central Highlands regions with export enterprises and trade promotion organisations”. Photo: VAN HOANG

Ms. Ho Thi My Vinh, the Sales Director of Dana Elite Production, Trade and Service Co., Ltd., said that the company specialises in manufacturing and trading more than 60 agarwood products from popular to high-end classes such as incense, cones, relaxing agarwood, bracelets, handicrafts and agarwood essential oil, all of which are valuable products chosen by many consumers.

In early August 2024, the company's products were put on display for introduction and sale within the framework of the 2024 East-West Economic Corridor - Da Nang International Trade, Tourism and Investment Fair (EWEC - Da Nang 2024 Fair). This is an opportunity for the company to widely introduce to businesses, domestic distributors and countries on the EWEC.

“The company’s products are currently available in a number of countries in small quantities, but there is no opportunity for official export. This is something the company is always concerned about. Through events organised by the city, the company hopes to connect with foreign partners to boost exports,” Ms. Vinh said.

Ms. Nguyen Thi Loan, the Director of Dai Duong Nutrition Food Company based in Cam Le District, said that the company often has products selected for display and introduction at the general booth of OCOP (One Commune - One Product) items, typical rural industrial products at many trade promotion events in the city.

Organising prestigious trade promotion events on a large scale is an opportunity for businesses, especially small and medium-sized enterprises, to promote their brands and products most visually to consumers. Under such events, the company always listens to the opinions of customers and partners to improve and adjust to market needs; connects and learns from experiences of large enterprises to expand bussiness visions and have effective development orientations.

Ms. Tran Thi Viet Lien, the Director in charge of business at Davifood Viet Nam Technology Joint Stock Company headquartered in Ngu Hanh Son District, said that, recently, the company's products have received a great deal of attention from many enterprises, distributors and consumers through trade connection and promotion activities organised by the Da Nang Department of Industry and Trade.

Recently, within the framework of the EWEC - Da Nang Fair 2024, the company received support to participate in a number of connection activities such as livestreaming online sales on the TikTok platform, displaying its products at fairs, conferences and B2B (business to business) connection events.

According to Ms. Lien, in reality, some small and medium-sized enterprises and startups do not have many opportunities to widely introduce their products to their consumers and partners. Therefore, this is an opportunity for the company to introduce and position their brand names.

According to Ms. Luong Anh Thu, the founder of the Hiyou Farm brand, Central Viet Nam Production, Trading and Service Co., Ltd. In Hai Chau District, the trade promotion activities of the municipal administration and the Department of Industry and Trade have created favourable conditions to support business development.

At the recent Da Nang 2024 trade connection and export promotion conference, the company received many opportunities to contact large businesses and distributors. Previously, at the trade connection programme between Da Nang and South Korean businesses in Daegu city (South Korea) organised by the Da Nang Department of Industry and Trade in July 2024, the company also signed a product distribution agreement with Health One Two Company in South Korea, opening up export potential and business opportunities with future partners.

According to the Da Nang Department of Industry and Trade, trade connection and promotion activities serve as a bridge to help businesses promote products, seek more investment partners, boost cooperation in many fields and enjoy practical benefits. Thanks to these, a supply chain from production to consumption is formed, stimulating domestic consumption, expanding domestic and export markets, helping to enhance competitiveness and promote the development of local product value chains.

Since the start of 2024, the city’s industry and trade sector has organised many activities to support businesses through domestic and foreign trade promotion activities. Outstanding among them were EWEC Fair - Da Nang 2024; Da Nang business delegations taking South Korea trips for trade connections; Da Nang Vietnamese Goods Fair 2024 - Honouring OCOP products; supporting traders in traditional markets to livestream on the TikTok platform; connecting supply and demand, trade between Can Tho City, Tuyen Quang Province with Da Nang businesses; supporting businesses to participate in fairs in Champasak Province in Laos.

Reporting by VAN HOANG – Translating by A.THU