Da Nang is entering the low season for domestic tourism, so the local tourism sector and businesses are making efforts to expand tourist markets to compensate for the year-end tourist season.

Tourism promotion activities are opportunities for businesses in Da Nang to meet and connect with domestic and international partners. IN PHOTO: Representatives of the Visit Indochina Co., Ltd. in Da Nang discussing with partners during a programme to promote Da Nang tourism in Melbourne, Australia. Photo: N.H

In late August, leaders of the city, the tourism industry and related departments and agencies, had working trips to Malaysia and Indonesia.

Within the framework of the working trips, spokesperson for the local tourism industry provided Malaysian and Indonesian partners with new events, festivals and tourism products in the city such as MICE tourism, golf tourism, resort tourism, cuisine. At the same time, the city strived to connect and promote the opening of more direct flights with these tourist markets.

Mr. Nguyen Minh Xoang, Director of the Hai Van Cat International Travel Company, highlighted the importance of promoting tourism in international markets. At tourism promotion events in foreign countries, businesses directly met, exchanged and connected with partners.

To prepare for expanding the tourist markets, the city's tourism industry and businesses have recently made a trip to Indonesia in order to organise tourism promotion activities there. Indonesia is a new market in the Central region, with a flight time of 4-5 hours/trip, which is considered quite convenient for visitors. In addition, thanks to its available infrastructure and services, Da Nang can meet the needs and tastes of Indonesian travellers.

City-based tourism businesses are developing tours to bring more Indonesian visitors to Da Nang in the near future. Tours usually last 4 days and 3 nights or 5 days and 4 nights so that visitors can comfortably visit and experience all the services in Da Nang.

Mr. Nguyen Nhu Nam, General Director of the Viet Nam TravelMart JSC, suggested the local tourism industry and businesses focus on key or potential international tourist markets. In particular, local tourism businesses should roll out solutions to lure more tourists from some traditional markets such as South Korea which have a long Mid-Autumn Festival holiday.

As a result of the recent working trips in Malaysia and Indonesia, Malaysia Airlines will open the Kuala Lumpur - Da Nang air route in late September with a frequency of 7 flights/week, increasing the frequency of flights between the two localities to 28 flights/week. This is a very good sign for Da Nang tourism when through tourism promotional trips, businesses of the two localities can connect, cooperate, and exchange tourists back and forth.

Mr. Nguyen Nhu Nam remarked that the opening of the new air service not only contributed to increasing the number of Malaysian visitors to Da Nang, but also facilitated the central beach city to connect with 170 destinations Malaysia Airlines is operating, especially the markets of Indonesia, Australia, India, Europe, etc which are very potential for Da Nang tourism.

According to Ms. Huynh Thi Huong Lan, Deputy Director in charge of the Da Nang Tourism Promotion Centre, tourism promotion activities in international tourist markets are very important for a tourist destination. Through such activities, the local tourism industry can introduce to partners in key markets Da Nang’s potential, strengths, tourism products, and events. This is also an opportunity for domestic businesses to meet and connect with partners to exchange customers in the future.

Since the beginning of the year, the city's tourism industry has organised many tourism promotion activities in key tourist markets, including participating in the SATTE India Fair in February; introducing tourism services, products and major events in Taiwan (China) in June; organising a working session between Taiwanese and Da Nang tourism businesses; promoting Da Nang tourism in Seoul and Busan, South Korea in July; promoting tourism and connecting with Malaysian and Indonesian tourism firms in August; and advertising Da Nang tourism in Sydney and Melbourne, Australia.

In the remaining months of the year, the city plans to join the JATA Tourism Expo Japan 2024, and promote tourism in major cities in China (Guangzhou, Shenzhen). To meet the needs of diverse tourist markets, the city has been laying an emphasis on investing in accommodation infrastructure, promoting the opening of direct flights, and renewing and developing entertainment services and tourism products in a bid to enhance the experience for tourists when coming to Da Nang.

Reporting by THU HA - Translating by M.DUNG