Being continuously chosen by billionaires and the super-rich to visit, relax and organise customer conferences is an opportunity for Da Nang to attract high-spending guests. Therefore, the city's tourism industry needs to be well prepared to be ready to welcome the segment of tourists.

Five of the world's most luxurious Gulfstream jets brought 50 world billionaires to Da Nang for Gulfstream's annual customer conference in October. Photo: NHAT HA

In the first two months of 2024, Indian billionaires chose Da Nang as the destination for their weddings lasting continuously for 2-3 days with hundreds of guests. Additionally, the short visit of American billionaire Bill Gates to Da Nang earlier March, and the presence of five Gulfstream private jets bringing billionaires from all around the world to the city for a three-day customer conference in October, have demonstrated that the central city can meet the standards of high-profile guests.

According to Chairman of the Da Nang Hotel Association, cum General Director of the Furama Resort Danang Nguyen Duc Quynh, Da Nang attracts high-spending international visitors thanks to its good system of accommodation facilities and tourism infrastructure such as the Ariyana Convention Centre Danang - a place that can host large-scale conferences and events of up to several thousand people; along with resorts associated with major international brands such as Intercontinental, Mariott, Sheraton and Furama which are very suitable for organising MICE, golf, wedding and culinary tourism.

In fact, Da Nang tourism has not yet exploited the spending of visitors, so the city needs to have high-class culinary models and large commercial centres to increase their spending.

Moreover, it is necessary for Da Nang to offer more luxury tourism services such as cruise ships, and flights to serve the travel needs of this segment of tourists; as well as organise large-scale live shows of famous international singers, or coordinate with film projects to advertise the beautiful images of the city.

A corner of the La Maison 1888 restaurant at the InterContinental Danang Sun Peninsula Resort which has received one Michelin star. Photo: NHAT HA

Sharing the same view, Mr. Doan Hai Dang, General Director of World Trans Services JSC, said that Da Nang is increasingly becoming a destination of choice for rich and ultra-rich tourists, and famous individuals because it boasts a modern service infrastructure from airports to seaports and 5-star luxury resorts, as evidenced by the recent reception of Indian billionaire weddings.

Therefore, Da Nang needs to place great importance on developing human resources in the hospitality industry, investing in cruise ship ports, building duty-free shops, and creating tourism products for the super-rich or super-luxury tours for this market. This is a small segment of customers but has a high spending level and is willing to spend money, so it is necessary to create appropriate products to exploit the highest spending level of tourists.

Chairman of the Da Nang Tourism Association Cao Tri Dung said that Da Nang in particular and many other destinations in the city are attracting the attention of the rich and super-rich. Not only in infrastructure and services, Da Nang also boasts highly appreciated cuisine such as having Michelin-starred restaurants, and restaurants and eateries on the list of Michelin Guide.

In the long term, Da Nang has prepared an ecosystem to welcome and serve this special group of customers. In particular, the city continues to appeal for investment and prepare new products and services to meet the requirements of high-profile tourists such as high-end shopping centres and international cruise ships.

The city's tourism industry is working closely with businesses and partners to promote and attract potential customers in such international markets as China, Japan, Hong Kong (China), Taiwan (China), Southeast Asia, or further away, potential markets in the Middle East, Europe, Australia and America.

Reporting by NHAT HA - Translating by M.DUNG