Farmers' associations in Da Nang have been actively promoting, training, and supporting members in the use of information technology and social media platforms for production, cultivation, and business activities. This initiative has helped increase productivity, improve product quality, expand markets, and enhance farmers' income.

In October 2024, the Farmers' Association of Cam Le District guided its members in selling agricultural products through live-streaming on social media platforms. Photo: H.P

In recent times, various levels of the Farmers' Association have intensified training sessions and guidance for farmer members on selling agricultural products via livestreams on social media. The livestream sales event held by the Cam Le District Farmers' Association in mid-October 2024 was considered quite successful, with numerous products sold directly to consumers. This live-selling event saw success, with a range of products such as green bean cakes, ocean seaweed, hydroponic vegetables, and dried grains sold out to online consumers within two hours.

During the training sessions, many farmers paid close attention to learning direct sales techniques on social media. Through these sessions, products like red brown rice, peanut butter, and grain powder from the Phuc Hau business, owned by Mr. Nguyen Hong Long of Hoa Xuan Ward, were effectively promoted and sold.

As shared by Mr. Long, after the livestream event, his company’s products gained significant consumer attention, resulting in more orders. They also gained valuable insights into selling on social platforms, allowing them to blend online and in-person sales to reach a more diverse customer base.

According to Ms. Hua Thi Thuy Phuong, Chairwoman of the Cam Le District Farmers' Association, beyond helping farmers access the market and understand consumer demands, technology application also supports production, cultivation, and provision of products tailored to customer preferences.

To facilitate technology adoption, the association has organized training sessions and live-stream sales events, equipping members to adapt to technological trends in agriculture and business. They have also worked to introduce distinctive products on e-commerce platforms to diversify sales channels. Additionally, the association collaborates with other organizations to help farmers establish high-tech agricultural models and agricultural-tourism hybrids, fostering sustainable partnerships between farmers and businesses for product development and sales.

Similarly, the Hoa Vang District Farmers' Association has strengthened training efforts to familiarize members with agricultural technologies, primarily focusing on guiding online sales and cashless payment methods.

Ms. Nguyen Thi Van, Chairwoman of the Hoa Vang Farmers' Association, highlighted the implementation of the “Vietnamese Farmers” application on Google Play for all staff and members. This official channel allows farmers to access association information, policies, and activities, while also enabling them to communicate, share knowledge, and gain experience with fellow members. The association also supports farmers in creating online stores and showcasing OCOP products on social media to broaden exposure to local agricultural items.

Thanks to the support of the associations and the initiative of the farmers, many members have invested in equipment and applied technology in agriculture and business. Standout models include Mr. Ho Nhu Lieu's high-tech hydroponic vegetable farm in Hoa Phat Ward, Cam Le District. On a 2,000 m² plot, he has set up net houses and automated irrigation systems to grow vegetables like kale and lettuce. With a daily yield of over 100 kg, he supplies supermarkets, organic stores, and online markets, earning around VND 4 million daily.

Similarly, Mr. Dao Huy Tung from Hoa Tho Tay Ward, Cam Le District, has seen success with his high-tech straw mushroom farming model. He was provided with two automated moisture control systems worth VND 100 million, which maintain the required humidity levels for mushroom cultivation. His mushrooms are sold city-wide and online, generating a monthly revenue of approximately VND 40 million.

Despite these successes, Nguyen Huu Thiet, Chairman of the Da Nang Farmers' Association, noted that the application of technology in agriculture and commerce remains limited. This is partly due to inconsistent rural and agricultural infrastructure and a shortage of skilled labour for agricultural production, processing, and technological equipment management.

To further assist farmers, associations should work with experts to increase digital training and skill development. Farmers must also proactively learn and adapt to information technology trends in the digital era, using e-commerce to promote and add value to their agricultural products.

Reporting by NGOC QUOC - Translating by TRUC VY