Endowed with beautiful rivers, mountains and beaches, plus other great tourism development potentials, Da Nang is emerging as an attractive destination for shooting parts of movies and reality programmes.  Tourism promotion through movies is expected to help advertise the city’s image to more domestic and foreign tourists. 

A scene from the ‘Zippo, Mustard and You’ movie

Some scenes in such famous Vietnamese films as ‘Trai Tim Co Nang’ (Sunlight in the Heart) and ‘Tuoi Thanh Xuan’ (Forever Young) were shot at the InterContinental Danang Sun Peninsula Resort, My Khe Beach, and other local tourist attractions.  In particular, some parts of a TV serial entitled ‘Zippo, Mustard and You’, which is aired at 9.10pm on Wednesdays and Thursdays on the VTV3 Channel, feature fascinating images of the Ba Na Hills Resort, the Hai Van Pass, the Son Tra Mountains and bridges across the Han River.

The Chairman of the municipal Travel Association, Mr Huynh Tan Vinh, remarked that the introduction of beautiful local landscapes through movies is an ideal way to promote the city’s tourism.  In reality, many film lovers are eager to visit the picturesque places which have appeared in their favourite films.

The Deputy General Director of the Da Nang-based Viet Nam Tourism Joint Stock Co (Vitours), Mr Le Tan Thanh Tung, emphasised that in addition to TV serials, interesting short films will help to promote tourism.  After the release of such films, a lot of reviews and comments are often shared on social networks, expressing how viewers are very impressed by the films.

The Deputy Director of the city’s Tourism Promotion Centre, Ms Nguyen Thi Hoai An, emphasised that the focus is now on promoting the development of local tourism through movies and TV programmes in order to affirm Da Nang’s position on the world tourism map in future years.

She said that her unit has assisted employees from the History Asia channel to make clips of the beauty of the Marble Mountains, the Ba Na Hills Resort, and the Son Tra Peninsula to advertise Da Nang as an attractive new destination in Asia.

At the 2016 Beach Leisure & MICE Travel Mart, which took place in June, the city’s tourism sector invited many bloggers and prestigious journalists from Thailand, Australia, Hong Kong, Japan, Malaysia, South Korea and other foreign countries to visit local tourist attractions.  Many impressive reports by these international guests were posted on social networks and received many positive comments from other users.

Ms An remarked that importance will be attached to raising public awareness of promoting tourism through the efficiency of the Danang FantastiCity fanpage, Youtube, Instagram, Twitter and other social networks.

Given the current context of rapid technological developments, the city authorities are intending to promote the digital media applications in advertising the city’s image as an attractive destination.

Ms An also proposed that the city’s tourism sector should promote the city’s tourism brand name through the organisation of fairs, roadshows at home and abroad, and welcoming a number of international famtrip and presstrip delegations from prestigious travel agencies and media agencies worldwide.

Da Nang is aiming to welcome a total of 6 million domestic and foreign visitors, and earn 17,764 billion VND from tourism, by the end of next year.