The 'Da Nang - Summer Destination 2017' is taking place at the Bien Dong Park and the Pham Van Dong Beach until 23 June. 

A poster of the Da Nang Summer Destination 2017 (Source: tourism.danang.vn)

Organised by the municipal Department of Tourism, the annual tourism event aims to maintain city’s reputation as a distinguished coastal destination, including a series of arts, sports and tourism activities for local people and tourists in this year's summer season.

It is hoped to effectively boost the process of refining and promoting the local tourism products, as well as developing the city into a venue of events.

Several activities has been held within the programme, including concert performances at Holiday Beach Hotel, Lang Ong area and My Khe beach on 17 and 18 June.

Son Tra Adventure Run was held on 18 June, whilst the Son Tra Peninsula Cycling Tournament will take place on 25 June.  Through these races, the organisers wish to plead with both locals and visitors to protect and preserve the environment while promote ecotourism in Son Tra Peninsula.

A cooking contest entiled 'Best Dishes of Da Nang' – Meeting with Master Chef Pham Tuan Hai is scheduled to be held on 22 June.  The event aims to preserve, reinforce and promote the city's specialities for its rich history, indispensable roles and uplifting values close to the hearts of local residents. 

A Paragliding contest entiled 'Gliding over Tien Sa 2017' with participation of 50 members from teams like VietWings, Ha Noi Paragliding will be held from 23 - 25 June.  The event will be attended by 20 freelancer paragliders from across the country.

The Seaside Festival, which seeks to depict a wide range of fishermen’s daily activities, took place on 17 and 18 June. 

On 17 June, a bikini flash mob under the theme 'Well-dressed for a swim in the sea' took place with over 150 professional models.

Moreover, various shows and activities are held simultaneously at the central ground of the event. Souvenirs stalls and tourist shops were set up along with kite-flying art show and basket boats arrangement, among others.

(Source: VNA/ DA NANG Today)