When tourism becomes one of the spearheads of the Da Nang economic development, given priority and attention, the unique cultural products will be the focal point for tours to be enhanced and imprinted in the hearts of tourists.

Foreign tourists are seen at the Museum of Da Nang. Photo: QUYNH TRANG

For the time being, Da Nang houses 1 special national-level relic, 18 national-level monuments, 4 heritages in the list of national intangible culture, 51 municipal-level monuments and 40 relics in the city’s inventory list, not to mention valuable museums and collections, and hundreds of other unique intangible cultural heritages.

In particular, every day, the Da Nang Museum of Cham Sculpture attracts hundreds of visitors. Specifically, from January 1 till September 7, 2022, the museum welcomed and gave guidance to 224 groups with a combined total of 6,629 visitors.

Also, the museum also supported the Da Nang Tourism Promotion Centre to record videos and provide images to carry out promotional products in the event Routes Asia 2022.

In particular, printed Vietnamese - English bilingual leaflets on tourism are handed out to visitors at the museum and provided for tourism promotion units for their use in local promotional events this year.

As reported by Director of the Museum of Cham Sculpture Ho Tan Tuan, in order to bring the museum's image closer to the public and attract a growing tourist numbers, the museum has implemented a communication and promotion programmes on various channels such as website, social network, interactive events at the museum and digital platforms.

In addition, the museum has flexibly changed the form of advertising by online tourism promotion activities through the form of online tourism fairs organised by the municipal administration, thereby accessing travel agencies, domestic and foreign tourist markets at economical but still effective costs, while meeting the requirements and trends of digital transformation in the tourism industry.

In order to introduce the art of Tuong (classic drama) to tourists and support travel businesses to exploit traditional cultural products to meet the needs and tastes of tourists, the Nguyen Hien Dinh Tuong Theater has resumed the show ‘Vietnamese soul’ which came to halt in July 2020 due to the COVID-19 complicated developments in the city.

Meanwhile, for many years now, the Museum of Da Nang has connected with a number of travel agencies to attract even more tourists. Specifically, in the first 9 months of 2022, the museum welcomed 42,868 visitors, including 6,970 foreigners, up 165.5% over the same period in 2021.

As shared by the museum’s Director Huynh Dinh Quoc Thien, the museum has introduced itself to travel agencies through email marketing as well as participated in the online fair Danang FantastiCity Online Travel Mart 2022, made the documentary film ‘Nam O Ancient Village Sediment’ in a bid to introduce the Nam O relics cluster.

Reporting by MAI QUE - Translating by A.THU