A music video titled ‘Tuyet Voi Da Nang’ (Amazing Da Nang), produced by singer-songwriter Only C and the Danang Fantasticity, the official channel of Da Nang tourism industry, managed by Da Nang Tourism Promotion Centre, was officially released on Saturday.

Singer-songwriter Only C (2nd from the right) interacts with the audience in a ceremony on Saturday to release the MV 'Tuyet Voi Da Nang'. Photo: THU HA

The music product was composed by singer and songwriter Only C specifically for his hometown - Da Nang.

The new video depicts a modern, peaceful and friendly city with sweeping shots of surrounding landscape and iconic tourist attractions of Da Nang, including Han River and Rong (Dragon) bridges, My Khe Beach, Son Tra Peninsula and Ba Na Hills.

Notably, such local specialties as ‘bun mam nem’ (rice vermicelli with anchovy fish sauce), ‘nem lui’ (grilled meat roll ), Quang noodles and seafood are integrated with typical dialects found only in Central Viet Nam: ‘rang’, ‘rua’,‘chi’, ‘mo’, and ‘te’.

Mr. Nguyen Xuan Binh, Deputy Director of the Da Nang Department of Tourism, said that, in the past time, the local tourism industry has focused on promoting images of the city's tourism in many ways.

It can be said that music is one of the powerful communication tools, easy to go deep into the human subconscious. It is likened to a ‘panacea’ that inspires experiences, making viewers want to pack their bags and explore right away.

"Through the ‘Tuyet Voi Da Nang’ music video, we are really happy and thankful to the artists who are children of Da Nang who have joined their efforts to promote popular tourist destinations and inspire tourism to many audiences, especially young people," Mr. Nguyen Xuan Binh added.

According to Only C, ‘Tuyet Voi Da Nang’ is Only C's own thoughts and feelings when being away from home. His cooperation with the municipal Department of Tourism in producing the MV aims to introduce to friends all over the world a sparkling, wonderful, attractive, and friendly city.

Many familiar images of famous destinations, and typical dishes of Da Nang have been included in the newly-released MV.

Recently, the trend of communication by music is no longer strange to the public. This is one of the effective methods to promote, attract and arouse viewers' travel needs.

Over the past time, many music videos about Da Nang have created positive effects on listeners.

In particular, the MV ‘Da Nang Miss You’ composed and performed by singer-songwriter Le Cat Trong Ly has helped to spread and connect millions of tourists to Da Nang.

The MV ‘Take You Away’ performed by Jay Quan and Rapper Chi Ca has featured a combination of youthful, modern and liberal music style and aerial shots depicting the beautiful scenery, Da Nang people and cuisine.

Most recently, the MV ‘Hello Da Nang’ with the performance of 20 talented artists from universities across the city has brought viewers youthful, dynamic and familiar images of the city.

Through the footages in the ‘Tuyet Voi Da Nang’, the city's tourism industry wants to invite tourists at both home and abroad to visit Da Nang and feel all the inherent beauty of this city.

Let's enjoy ‘Tuyet Voi Da Nang’ music video:

Reporting by THU HA - Translating by M.DUNG