Mr Mai Thanh Xuan from Da Nang and his friends have developed a smart event service called mplify Events in a bid to help organisations and businesses save time and money when planning an event.

Mr Mai Thanh Xuan (left) introducing mplify Events to other startups

Mr Xuan said he and his friend set up their own Papagroup Co., Ltd., based in Thanh Khe District in 2018 to develop software products.

Mr Xuan and his colleagues realised that events are part of event marketing strategy, which is in turn a part of the marketing communication strategy of a company. Planning an event or conference is never easy. The process can be long and, often, a little bumpy as planners attempt to balance brand and sponsor interests, attendee must-haves and other high-value integrations.

Mr Xuan and his friends have already taken advantage of technology knowledge to develop smart event management solution in order to provide both organisers and attendees with a smart event experience. That is the reason why mplify Events was born.

The mplify Events is an all-in-one event management solution that enhances attendee engagement and eases the burden of organisers through technology.

Designed based on the cloud computing technology, this platform bring benefits to both event organisers and attendees. It consists of a web tool for organisers and a mobile app for attendees.

By leveraging technology, event organisers can save a lot of time, cost and efforts for managing the events and engaging their attendees. It can be effectively used for not only external events for clients, public attendees, but also for internal events especially face-to-face training and development activities.

With powerful promoting, easy online registration, live-streaming tool along with other interactive and community features, mplify Events aims to make events easier, more attractive and more engaging.

In particular, through mplify Events, you can set up the event, invite more people to your event, and let attendees start networking with each other.

Also, the in-app live-stream feature of mplify Events helps non-attendees interact and follow the event as if they present at the event. It means that the events now are online accessible to all attendees from any parts of the world with still the very real and excellent event experience.

In addition, mplify Events features ‘check-in events’ tool that make it easier and faster to greet event participants. Instead of checking in event registrants manually, you can use the ‘check-in events’ tool to scan QR codes from their registration confirmation emails or their member app.

Since its launch in May 2019, mplify Events has attracted about 5,000 users. In the future, mplify Events will expand its customer network in an effort to receive opinions and feedback from users to provide better services to both event planners and attendees.

By MAI QUE - Translated by M.D