The Umbalena app, developed by Da Nang-based VOOC Technology company, has won the top prize in the category of pioneering in technology and digital transformation in the National Women’s Startup Competition. 

Developed in mid-2019, Umbalena app aims at considerably cultivating a love of reading amongst children.
Umbalena serves as a large online bookstore showing off thousands of highly-inviting books in Vietnamese and English, targeting children aged 2 to 8 years, and their parents.

Poems and stories on the app feature attractive content, eye-catching images, expressive voices, and interesting questions.

Apart from its members who are in charge of technologies and content, Umbalena has developed a network of freelancers nationwide, including 6 to 7-year-old kids.

This app certainly can't completely replace printed books, but it's a wonderful option for children during their off-school time instead of playing video games or watching useless videos on Youtube.

Themed ‘Innovative Startup – Successful Connection’, this year’s competition was part of a landmark project for supporting women to start up their own businesses over the  2017 – 2025 period.

Over the past 3 years, more than 46,800 startup entries have been sent to this annual contest. In particular, 38,500 women have access financial support to bring their startup ideas to fruition. 

By KHANG NINH – Translated by A.T