Students Nguyen Ho Phuong Quynh and Truong Thi Thu Huong from the Marketing Faculty of the Da Nang University of Economics recently won the top prize in Viet Nam's National Scientific Research Contest 2020 for Students for their project called ‘Understanding the effect of Social Media Advertising Value on Brand Image and Purchase Intention’ .

Additionally, students from Da Nang brought home 2 third and 7 consolation prizes from this national-level contest.

The awards ceremony for the contest took place in Ho Chi Minh on 27 November.

The annual event is co-organised by the Ministry of Education and Training, the Central Committee of the Ho Chi Minh Communist Youth Union, the Ministry of Science and Technology, and the Viet Nam Union of Science and Technology Associations.

The competition is to help Vietnamese students satisfy their passion for scientific research, and turn their theory they learn in their schools into prototypes for technological solutions to real-world problems.

By NGOC PHU - Translated by M.D