Grab and Lazada have announced a wide-ranging collaboration in Viet Nam to provide a seamless digital experience to consumers.

Vietnamese consumers now can use Grab services through the Lazada app. — VNS Photo

The partnership aims to reinforce the two companies’ consumer-focused strategies and fulfil the growing need for more convenient and smarter digital payment services as part of efforts to promote the digital economy.

Nguyen Thai Hai Van, managing director of Grab Viet Nam, said: “Apart from the challenges, COVID-19 has also spurred the adoption of digital services in Viet Nam and encouraged digital-first consumer behaviour.

‘As a result, more and more consumers are now considering virtual choices to fulfil their daily needs, and we anticipate that the transition to digital services will continue to accelerate.

“Through the collaboration with Lazada Vietnam, we will be able to catalyse this growing trend to cater to consumers' increased digital needs, support social commerce and micro-entrepreneurs and provide more income opportunities for our delivery partners, thus creating an outsized impact on Viet Nam’s economy in the new normal.”

Under the terms of the partnership, Grab and Lazada will enhance services across various sectors that offer more sophisticated digital experiences to consumers.

From 11 November Vietnamese consumers have been able to access GrabFood and Grab's on-demand food delivery on the homepage of the Lazada app and web page.

When clicking on the GrabFood icon, consumers are redirected to the Grab app, making shopping to eating a seamless online journey.

The reverse experience is also equally smooth.

Grab users in Viet Nam can also easily access Lazada’s platform via several links embedded in campaign-based banners and widgets on the Grab app’s homepage.

James Dong, CEO of Lazada Viet Nam, said: "This partnership between Lazada and Grab in Viet Nam aims at creating a sustainable digital eco-system that will deliver the best service to our shoppers, brands and sellers.

As part of the collaboration, the two said they plan to create impactful marketing campaigns across touchpoints that are relevant and personalised to customers.

They will look to provide users with extended benefits through the GrabRewards catalogue, especially during the peak shopping season. 

Source: VNS