In response to Da Nang’s “Year for Culture and Urban Civilisation” programme, numerous effective measures have been taken by the Management Board of the Son Tra Peninsula and Da Nang Tourism Beaches to make the city an attractive, safe and civilised destination.  This will help to promote the city’s tourism brand name.

The focus has been on preserving the natural and man-made landscapes on the Son Tra Peninsula and improving the infrastructure at the local tourism beaches to meet the demands of both locals and visitors.  This has included the construction of beach management stations, vehicle parking areas and public freshwater shower areas, and the planting of more trees along some of the major coastal streets such as Nguyen Tat Thanh, Vo Nguyen Giap, Truong Sa and Hoang Sa.

The Pham Van Dong Beach- a view from above

In addition, special attention is being paid to building more beach sports areas, portable toilets, souvenir shops, and photo opportunity spots, along with drinking and eating areas featuring many signature dishes from the central region.  Meanwhile, 500 benches where people can sit to relax or sightsee will be positioned alongside local beaches.

According to the Management Board’s regulations, visitors to the Son Tra Peninsula are not allowed to take with them dangerous weapons, toxic chemicals or explosives.  Also, littering, discharging wastewater into the sea, illegally exploiting minerals, and catching seafood in the coral reef areas are absolutely prohibited.

At the local tourism beaches, visitors are required to leave rubbish in the correct places, pick up litter, keep away from non-swimming areas, and wear life-jackets whilst swimming.  In particular, children must be accompanied by adults on local beaches.

In addition, penalties will be imposed on wandering vendors who make beachgoers feel uncomfortable.

Of special note, the municipal Department of Culture, Sports and Tourism will offer more training courses this year to improve the professional skills of local lifeguards to ensure the safety of swimmers, and to maintain the friendly attitude and behaviour of service providers towards their customers at local beaches.