The annual Quan The Am (Avalokitecvara) Festival, one of Viet Nam’s biggest Buddhist festivals, takes place at Ngu Hanh Son District's Quan The Am (Avalokitecvara) Pagoda in the Marble Mountains Tourist Area on the 17^th,18^th and 19^th days of the 2^nd lunar month.

It was first organised in 1962 for the inauguration of the Avalokitecvara Buddhisattava statue in Hoa Nghiem Cave on Thuy Son (the Mountain of Water) - the highest of the five Marble Mountains.

After 2 years, the festival celebrated the inauguration of the Quan The Am Pagoda in Quan The Am Cave, where a stalactite shaped like Avalokitecvara had been found.  The festival did not take place after that until the Avalokitecvara Spirit Anniversary in 1991 (Tan Mui Year).  Ever since then, the festival has been held annually.

The 3-day event features a number of solemn Buddhist traditional rituals, including offerings, preaching sessions, and the Avalokitesvara Bodhisattva statue procession (which is held on the final morning).

During the festival, there are also various exciting activities such as a photo exhibition about the Marble Mountains, “bai choi” (singing while acting as playing cards), a poetry exchange, music, calligraphy entitled “ Nguyen Xuan”, martial arts performances, human chess, a camp fire, the floating of flower garlands and coloured lanterns, and traditional boat-racing.

The annual event is not only a religious festival but is also a community cultural event, which helps to preserve and uphold national cultural values.  This is also the opportunity to introduce domestic and foreign visitors to Da Nang’s tourist attractions, local unique tourism products, local customs and habits, the lives of local people, and the beauty of the city.