The national brand of Viet Nam has been valued at 319 billion USD for this year by UK’s leading independent brand valuation and strategy consultancy Brand Finance, a sharp increase of 29% in comparison to the previous year, thereby becoming the fastest growing national brand in the world.

This year’s report of the world’s 100 most valuable brands indicates that Viet Nam has climbed nine places from last year’s rankings to 33^rd in the world.

The UK consultancy firm details how the country has recorded staggeringly low numbers of novel coronavirus (Covid-19) cases and deaths, a factor which has allowed it to emerge as one of the leading locations in Southeast Asia in terms of manufacturing. Indeed, Viet Nam has become an increasingly attractive destination for foreign investors, particularly from the US who are keen to relocate their production lines from China in the wake of the ongoing US-China trade war.

Furthermore, the recent free trade agreement signed with the EU looks set to support the country’s growth moving forward, making Viet Nam become the fastest-growing national brand in this year’s rankings.

Source: VNA