The Changi Airport Group (CAG), the Singapore Airlines (SIA) and the Singapore Tourism Board (STB) will jointly invest 33.75 million SGD (over 24 million USD) to promote inbound travel, according to a joint statement issued on April 17.

Singapore's landmark Melion (Photo: businesstimes.com.sg)

The campaign, with the largest-ever amount of investment, will last in three years, focusing on promoting Singapore as a stopover and attractive destination for global travellers.

STB CEO Lionel Yeo stressed that the campaign aims at various types of tourists, instead of only those from specific long-haul markets like the US and Europe.

Besides, the partnership will also focus on the broadening of marketing programme to woo business and MICE (Meeting, Incentives, Conventions and Exhibitions) visitors.

The partnership between the airport, national carrier and national tourism body is a powerful one that will help to boost Singapore's tourism growth, Yeo said.

(Source: VNA)