Da Nang now has more than 80 traditional markets which are considered important goods distribution channels in the city.  However, domestic businesses have yet to pay much attention to the small traders in these markets, but if they did then more locally-made goods would be bought by local residents.

Some companies exhibiting at the Vietnamese goods fair held in Ngu Hanh Son District last month hoped to distribute their products to people living in rural and remote areas.

A representative from the Vi Dan (For the People) detergent manufacturer confirmed that most Vietnamese prefer to use joint-venture products such as Omo, Tide and Ariel, but this does not mean that people do not know about domestic detergents.

Rural residents at a Vietnamese goods fair

A representative from one of the city’s largest retailers, Coop.Mart, said that his supermarket has become involved in local rural market price stabilisation programmes despite their low profit margins.

This year’s 2 Vietnamese goods fairs saw more than 50% decreases in purchases by local residents against 2013, in spite of the abundance of items.  The reason was believed to be the current difficult economic situation and the hot weather.

Through these Vietnamese goods and exhibition trade fairs, and promotional sales programmes, local businesses and domestic distributors have understood the consumer demands of residents, as well as being aware of their responsibilities to produce and distribute products to rural areas.  Thanks to their great efforts over recent years, Vietnamese goods have won the trust of domestic customers.